Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets

Wagner, Tillmann; Korschun, Daniel

doi:10.1016/j.jbusres.2019.07.041

Cited by 67 publications

(98 citation statements)

References 84 publications

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“…In this study, the influence of the presence and moral or hypocritical behavior of strangers on participants' MH was examined using scenario-based experimental paradigms, which are widely used to assess moral behavior (Fernandez-Dols et al, 2010;Bian et al, 2019;Tillmann et al, 2019). As expected, the presence and moral behavior of in-group strangers exhibited a measurable effect on participants' MH, including the ability to inhibit their hypocritical behavior.…”

Section: Discussionmentioning

confidence: 81%

“…People might be sensitive to hypocrisy resulting from the deliberate pursuit of self-serving goals. A groundbreaking series of studies carried out by Batson and colleagues disclosed the commonness of MH, the motivation to appear moral yet, if possible, avoid the cost of actually behaving morally ( Batson et al, 1997 , 1999 , 2002 ; Wagner et al, 2019 ). Moreover, on the basis of this finding, researchers discussed factors that influence people’s MH, such as individual anger ( Polman and Ruttan, 2011 ; Laurent et al, 2014 ), power ( Lammers et al, 2010 ; Rustichini and Villeval, 2014 ), and conformity values ( Lönnqvist et al, 2014 ).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Effects of the Presence and Behavior of In-Group and Out-Group Strangers on Moral Hypocrisy

Bian

Li²,

Xia

et al. 2020

Front. Psychol.

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Moral hypocrisy (MH) occurs when people fail to practice what they preach. Despite the prevalence of the effect of social identity on an individual's MH, few empirical studies have explored contextual factors that may help reduce MH. By conducting two experiments based on the research paradigm of real stranger presence, we examined how in-group and out-group strangers' presence and moral behavior may contribute to reducing MH. The results of experiment 1 demonstrated that compared with the presence of out-group strangers, the presence of in-group strangers could effectively inhibit MH (no significant difference between participants reported and actual donation proportions was obtained). The results of experiment 2 replicated and extended the results of experiment 1, first by showing that the presence of in-group strangers could effectively inhibit MH and then by revealing the influence of present strangers' behavior (moral or hypocritical) on MH. The results indicated that strangers' moral behavior could effectively eliminate participants' MH, especially in the presence of in-group strangers. However, when present strangers exhibited hypocritical behavior, they exhibited no effect on participants' MH, irrespective of the condition of in-group and out-group strangers. The current study provides empirical support for theories related to MH and moral decision-making and contributes to the literature on in-group and out-group effects on MH and decision-making.

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Section: Discussionmentioning

confidence: 81%

Section: Introductionmentioning

confidence: 99%

Effects of the Presence and Behavior of In-Group and Out-Group Strangers on Moral Hypocrisy

Bian

Li²,

Xia

et al. 2020

Front. Psychol.

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show abstract

“…One class of deception‐based inauthenticity cases which have received considerable recent attention are cases of perceived hypocrisy (e.g., Effron et al., 2018; Wagner et al., 2020). In standard hypocrisy cases, a brand or individual explicitly endorses a particular principle, action, or belief in public, but behaves inconsistently with it in private.…”

Section: What Makes An Entity Inauthentic? a Framework For Understandmentioning

confidence: 99%

Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects

Silver

Newman

Small

2020

Consumer Psychology Review

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Theories of authenticity usually try to explain what leads consumers to see something as authentic. Here, we address the inverse question instead: What makes a brand, individual, or product seem inauthentic? This shift in focus reveals a distinct psychology that is more than just the absence or inverse of responses to authenticity. Whereas authenticity typically confers meaning and value, invoking inauthenticity typically implies the detection of a moral violation. Specifically, consumers judge an entity to be inauthentic if they perceive a mismatch between what that entity claims to be (e.g., a socially responsible apparel brand, 100% orange juice) and what it really is upon closer scrutiny. Such judgments give rise to a powerful, non‐compensatory reactance we term inauthenticity aversion. We segment inauthenticity violations into three principle types: deceptions, ulterior motives, and adulterations. This conceptualization allows us to capture a wide variety of inauthenticity cases and outline psychological commonalities across them. It also helps to explain the powerful outrage consumers display at perceived inauthenticity and illuminates potential hazards in common marketing approaches.

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“…Inconsistent practices such as a company's divergent or incoherent statements, actions, policies, or procedures may cause consumers or other stakeholders to perceive the company as being unreliable, thereby leading to a perception of behavioral hypocrisy among consumers or other stakeholders (Wagner et al, 2020).The consequences of consumers' hypocrisy perception include cognitive responses (Kahneman, 2011), affective responses (Haidt, 2003), and behavioral responses (Janney and Gove, 2011). Oliver (1977) was the first to suggest that performancespecific expectation and expectancy disconfirmation play a major role in satisfaction decisions.…”

Section: Corporate Hypocrisymentioning

confidence: 99%

“…And corporate hypocrisy and consumers’ skepticism significantly influences perceived CSR and corporate reputation ( Arli et al, 2019 ). Studies have evaluated the antecedents and consequences of corporate hypocrisy ( Wagner et al, 2020 ). Several determinants can lead to corporate hypocrisy, such as CSR information ( Scheidler et al, 2019 ) and authenticity perception ( Guèvremont and Grohmann, 2018 ).…”

Section: Introductionmentioning

confidence: 99%

Consumer Response to Corporate Hypocrisy From the Perspective of Expectation Confirmation Theory

2020

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Based on the concept of hypocrisy perception, this paper studies and discusses consumers’ response to corporate social responsibility (CSR) hypocrisy perception, discusses the formation of consumers’ hypocrisy perception from the perspective of consumers’ expectation of CSR, and originally reveals the psychological and behavioral mechanisms of the generation of negative emotions and their role in consumer response. The results are as follows: (1) consumers’ CSR expectations and CSR perceived performance have a significant impact on their perception of hypocrisy; (2) consumers’ perception of hypocrisy has a significant impact on their negative emotions; (3) consumers’ negative emotions can have a significant impact on their attitudes and negative behaviors. The research results show that consumers’ expectations of CSR activities can affect consumers’ attitudes and behaviors, among which consumers’ perceived CSR performance, perceived hypocrisy, and negative emotions play an important role. In the implementation of CSR activities, enterprises should avoid making consumers have excessive expectations and appease their negative emotions, so as to improve the implementation effect of CSR activities.

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Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets

Cited by 67 publications

References 84 publications

Effects of the Presence and Behavior of In-Group and Out-Group Strangers on Moral Hypocrisy

Effects of the Presence and Behavior of In-Group and Out-Group Strangers on Moral Hypocrisy

Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects

Consumer Response to Corporate Hypocrisy From the Perspective of Expectation Confirmation Theory

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