DOI: 10.24251/hicss.2018.182
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Abstract: Crowdfunding is an emerging international financial activity often performed via internet mediated platform. With the rapid growth of this financial system, rising risks would influence participant's decision making. In this study, we examine the process of a typical crowdfunding activity, pre-ordering pledging as well as its coming risks. Based on the analysis, we combine Evolutionary Stable Strategy (ESS) and General Bass Model (GBM) to build decision-making models for pre-ordering pledging theoretically whe…

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