Customizing customization: A conceptual framework for interactive personalization

Miceli, Gaetano “Nino”; Ricotta, Francesco; Costabile, Michele

doi:10.1002/dir.20076

Cited by 108 publications

(95 citation statements)

References 66 publications

(109 reference statements)

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“…Modules with standardized interfaces could be combined into customer-specific finished products only upon receiving customer order that specify exact product information regarding mix and match. This permits a manufacturer to attain the marketing benefits of customization while reaping the cost benefits of standardized production of modules with standard interfaces in anticipation of future customer orders (Lampel & Mintzberg, 1996). This strategy is named mass customization, where the key is postponing the task of differentiating a product for a specific customer until the latest possible point.…”

Section: Materials Decoupling Pointmentioning

confidence: 99%

Postponement Application in the Fast Fashion Supply Chain: A Review

Aftab¹,

Qin²,

Kabir³

2017

IJBM

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The successful implementation of push-pull supply chain management strategy has an important role in improving the competitiveness of an organization. The objective of a push-pull strategy is to minimize the holding of inventory level in finished form and rather produce finished goods from semi-finished inventory only upon receiving final order. One of the vital building blocks of push-pull supply chain strategy is postponement. The main objective of this review paper is to discuss the concept of postponement and its sub-categories such as product postponement and process postponement and their benefits. Then it is investigated how two prominent fast fashion retailers who are also categorized as original brand manufacturers in the apparel value chain apply the two variants of process postponement e.g. process standardization and process re-sequencing in their manufacturing operations to activate push pull supply chain strategy. The push-pull supply chain strategy in turn helps to reduce their order-to-delivery lead time to stores, reduce inventory holding level and minimize both physical costs and market mediation costs. The paper ends with concluding remarks. A framework is developed to illustrate the push-pull supply mechanism. This paper is a useful resource for practitioners in apparel supply chain willing to remove inefficiencies, costs and risks in their operations.

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Section: Materials Decoupling Pointmentioning

confidence: 99%

Postponement Application in the Fast Fashion Supply Chain: A Review

Aftab¹,

Qin²,

Kabir³

2017

IJBM

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“…On the contrary, in the system-initiated personalization, the system/device adapts content using information about the user or his/her behavior captured by the system/device. In the literature, studies on personalization of the Web applications have generally focused on determining and outlining the aspects of personalization (Fan & Poole, 2006;Miceli, Ricotta, & Costabile, 2007;Palmér, Sire, Bogdanov, Gillet, & Wild, 2009) and the customization of the user profiles (Bouzeghoub & Kostadinov, 2006), and showing service, news, content, and ads according to the users interest (Lavie, Sela, Oppenheim, Inbar, & Meyer, 2010). Troyer and Leune (1998) dealt with problems related to personalization design, and "Website design method (WSDM)" was discussed and focused on user-driven web applications.…”

Section: Literature Reviewmentioning

confidence: 99%

Student Satisfaction towards the Personalization of Appearance in Online Learning Environments

Sural¹,

Bozkaya²

2016

UCER-A

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In this study, personalization of online learning environments, learner participation, and satisfaction in using these environments are inquired. With this purpose in mind, learners' personalization preferences of appearance and their satisfaction regarding the personalization in online learning environments are determined. In data collection and analysis processes, both quantitative and qualitative methods were used. And the study was designed as an explanatory mixed method research. Data is collected from 60 second-year students registered to Instructional Design Course in Computer and Instructional Technology in Education Department in Faculty of Education atEskisehir Osmangazi University, Eskisehir, Turkey. In the study, to test the difference between two means, independent samples t-test was carried out but among non-parametric methods, and Mann-Whitney U test was conducted, because the normality hypothesis was not obtained in the tests. In order to evaluate students' learning environment usage and personalization of appearance satisfaction, survey was provided. Moreover, focus group discussions and in-depth interviews were held with the students chosen among both the ones who fulfilled the personalization and the ones who did not. According to the results of the study, satisfaction level of the ones who did the personalization was higher than the ones who did not.

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“…and Ramaswamy V., 2002), on value co-creation (McColl-Kennedy et al, 2009), on the role of trust in medical care (Mechanic and Meyer, 2000), and on shared decision making (Kaplan and Frosch, 2005). Based on the relational perspective, our conceptual framework also considers the theoretical constructs of Relational Marketing (Fiocca, 1991;Ferrero, 1992;Grandinetti, 1993;Gronroos, 1996;Costabile, 2001;Miceli et al 2007;Gummesson, 2008) and network governance issues (Lorenzoni, 1992) interpreted in (VSA) terms (Gatti, 2000;Piciocchi, 2003;Saviano, 2003;Bassano, 2008;Barile and Polese, 2009;Polese, 2009). From this perspective, interesting convergences of interpretation can emerge with respect to the conception of Many to Many Marketing (Gummesson, 2006).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

A VSA-SS Approach to Healthcare Service Systems the Triple Target of Efficiency, Effectiveness and Sustainability

2010

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he main purpose of this paper is to highlight the new opportunities that the Viable Systems Approach (VSA) can provide for observing complex service systems and explaining social phenomena through general schemes of interpretation. At the same time, it explores methodological links with the Service Science (SS) approach in order to propose (VSA)'s contribution to moulding a unified vision of complex objects of analysis, and to evidence the many converging elements that emerge from the two perspectives as well as the benefits that derive from different interpretation schemes.In particular, in our paper we analyze healthcare service complexity in a relational perspective, using a VSA-SS conceptual framework to interpret the emergent systems instability in the Italian Health Service. The application of principles and concepts proper to the (VSA) and the SS approaches to articulated service structures, such as healthcare, identifies critical features and interesting new "therapeutic" prospects for healthcare service systems in order to guarantee their viability.The paper proposes an innovative methodological basis for evaluating the level of appropriateness of the healthcare service and, at the same time, evidences the need for achieving a balanced triple target of efficiency, effectiveness and sustainability (EES) in healthcare service systems governance. As a result, a new area of cross fertilization for collaborative research emerges.

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Customizing customization: A conceptual framework for interactive personalization

Cited by 108 publications

References 66 publications

Postponement Application in the Fast Fashion Supply Chain: A Review

Postponement Application in the Fast Fashion Supply Chain: A Review

Student Satisfaction towards the Personalization of Appearance in Online Learning Environments

A VSA-SS Approach to Healthcare Service Systems the Triple Target of Efficiency, Effectiveness and Sustainability

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