Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value

Doszhanov, Aibek; Ahmad, Zainal Ariffin

doi:10.1051/shsconf/20151801008

Cited by 68 publications

(75 citation statements)

References 67 publications

(38 reference statements)

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“…Pada hipotesis ketiga, hasil yang diperoleh berbeda dengan hasil penelitian Doszhanov & Ahmad (2015), dan Rahardjo (2015) yang menemukan adanya hubungan positif dan signifikan antara green perceived value terhadap green purchase intention. Pada penelitian yang telah dilakukan sebelumnya, persepsi konsumen menjadi salah satu faktor fundamental yang mendasari niat pembelian suatu produk.…”

Section: Hasil Penelitian Deskripsi Karakteristik Respondenunclassified

“…Hasil penelitian menunjukkan bahwa green trust mempengaruhi keinginan konsumen untuk membeli. Hasil ini sesuai dengan penelitian Chen & Chang (2012), Lien, et al (2015, Doszhanov & Ahmad (2015), Rahardjo (2105), dan Alshura & Zabadi (2016) yang menunjukkan bahwa green trust mempengaruhi green purchase intention secara positif dan signifikan. Chen & Chang (2012) menekankan adanya hubungan green trust terhadap green purchase intention terutama pada konsimen yang memiliki pertimbangan lingkungan pada saat akan melakukan pembelian produk hijau.…”

Section: Hasil Penelitian Deskripsi Karakteristik Respondenunclassified

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Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

2019

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The issue of environmental damage caused by industry continues to increase every year accompanied by real conditions that occur, either damage on humans, animals, plants, and the environment. Nowadays people are increasingly aware of the importance of preserving the environment more selectively in the selection of products used. This study was conducted to determine the effect of green perceived value and green brand image on green purchase intention on consumers of Malang Bodyshop. The number of samples study were 141 respondents of The Bodyshop customers in Malang. This study uses a purposive sampling technique with the following criteria: (1) At least 18 years old (2) Domiciled in the city of Malang and once made a purchase at the outlets of The Bodyshop Malang (3) Have used The Bodyshop products at least more than once. Data analysis techniques are performed using Partial Least Square (PLS). The result of the study shows that it turns outs that trust in green products plays a very important role in the desire of consumers to buy. The result obtained by green trust fully mediate green perceived value and green brand image of the green purchase intention. There is a positive relationship between the green perceived value on green trust and green brand image of green trust. It was also found in this study that there was a negative relationship between the green perceived value on green purchase intention and the negative relationship between the green brand image of the green purchase intention.

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Section: Hasil Penelitian Deskripsi Karakteristik Respondenunclassified

Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

2019

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“…Furthermore, a company's image plays a vital role in differentiating it with other companies [31]. In [32] specified that a green brand image is a subsection of the overall image. Image gives an impact to customer behaviour in buying or consuming good and services [33].…”

Section: Green Practices and Green Imagementioning

confidence: 99%

Sustainable Tourism: The Moderating Effect of Touristsâ€™ Educational Background in the Relationship Between Green Practices and Customer Satisfaction

Awang¹,

Yusnita²,

Afthanorhan³

2018

IJET

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The tourism industry is one of the largest and fastest growing economic sectors in the world and has contributed to world economic growth. Since the tourism industry is among those directly related to the environment, green tourism has an important role in the environment management system, especially practices that have the ability to reduce negative impacts onto the environment. Green initiatives are considered part of the programs adopted in many parts of the tourism sector. This article examines the influence of green practices and a green image towards customer satisfaction and customer loyalty. To test the theoretical framework, some 385 data were analysed using Structural Equation Modeling (SEM). Results revealed that green practices have stronger effects on customer satisfaction compared to a green image. The moderation test indicated that tourists’ educational background moderates the relationship between green practices and customer satisfaction, where the effect among tourists with a high education level is higher compared to those with a low education level. Further analysis showed that green practices and a green image lead to customer loyalty indirectly through customer satisfaction. The results present many implications towards theory and practice as far as the tourism industry is concerned.

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“…Dengan demikian, dapat dijelaskan bahwa 88 persen variasi pada niat beli hijau dipengaruhi oleh persepsi nilai hijau, persepsi risiko hijau, dan kepercayaan hijau sedangkan 22 persen dipengaruhi oleh variabel lain. (Doszhanov & Ahmad, 2015;Ganapathi & Mahesh, 2013;Lam et al, 2016) .…”

Section: Tabel 3 Deskripsi Variabel Kepercayaan Hijauunclassified

Peran Kepercayaan Memediasi Pengaruh Persepsi Nilai dan Persepsi Risiko Produk Terhadap Niat Beli Produk (Studi pada Produk Suplemen Hijau Merek Herbalife)

Dewi¹,

Suprapti²

2019

JMBK

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The purpose of this study is to examine the effect of green perceptions, green risk perceptions, and green beliefs on green purchase intentions of Herbalife products, and to determine whether green beliefs are a mediating variable. This research uses purposive sampling sampling technique. The sample used is 100 respondents who are domiciled in Denpasar. The data obtained were analyzed by descriptive analysis and Partial Least Square. The results of the study found that perceptions of green values ??and green beliefs have a positive and significant impact on green buying intentions. The perception of green value has a positive and significant effect on green belief. Furthermore, perceptions of green risks have a negative and significant effect on green beliefs and green buying intentions. The practical implications of this study are important for marketers to take this into account through more intensive programs for health-themed activities such as bicycle sports, marathon, and gymnastics, which are then supported by marketing and education on Herbalife products. The results of the mediation test show that to increase green buying intention not only by emphasizing the perception of green consumer risk alone, but also through increasing their confidence in green products.

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Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value

Cited by 68 publications

References 67 publications

Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

Hubungan green perceived value, green brand image, dan green trust terhadap green purchase intention

Sustainable Tourism: The Moderating Effect of Touristsâ€™ Educational Background in the Relationship Between Green Practices and Customer Satisfaction

Peran Kepercayaan Memediasi Pengaruh Persepsi Nilai dan Persepsi Risiko Produk Terhadap Niat Beli Produk (Studi pada Produk Suplemen Hijau Merek Herbalife)

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