Customers' adoption of financial services offered by banks and fintechs partnerships: evidence of a transitional economy

Hoang, Yen H.; Nguyen, Duong Tuan; Tran, Linh H.T.; Nguyen, Nhung T.; Vu, Ngoc Bich

doi:10.3934/dsfe.2021005

Cited by 6 publications

(6 citation statements)

References 86 publications

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“…Furthermore, it is a crucial aspect that requires attention from every company. Brand image can be formed by consistently delivering quality services, both existing and ongoing [11]. The evaluations of these services contribute to the establishment of a reputation, and the satisfied user has the potential to recommend the entire service to others.…”

Section: B Hypothesis Development 1) Brand Imagementioning

confidence: 99%

“…Several studies argued that a good brand image had a favorable impact on user intentions to use a service, as it enhanced perceived value of the service or product [12]. A good brand image is characterized by providing the best quality for customers, including easy access to services at various locations and times [11]. Moreover, a good brand image can offer products in line with user preferences, furnish detailed product information, and various other aspects.…”

Section: B Hypothesis Development 1) Brand Imagementioning

confidence: 99%

“…This study focuses on factors such as perceived usefulness [11]- [13] and perceived ease of use [11], [12] in FinTech domain, explicitly excluding online transportation sector. The analysis comprises considerations of brand image [14] and trust factors [15], [16] from the respective perspectives.…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, the objective of the study is to investigate the impact of brand image and trust in conjunction with perceived ease of use and perceived usefulness, aiming to strengthen user intention. Previous investigations explored trust factors [15], [16], perceived ease of use [11], [12], perceived usefulness [11]- [13], and brand image [14] in the payment context. This current study is limited to exploring direct correlations between factors influencing user intention.…”

Section: Introductionmentioning

confidence: 99%

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The Role of Brand Image and Trust in the Adoption of FinTech Digital Payment for Online Transportation

Winanti,

Fernando

2024

J. Inf. Syst. Eng. Bus. Intell.

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Background: The widespread use of financial technology (FinTech) is a popular aspect across various fields, particularly in online transportation. However, the usage has led to an increase in illegal FinTech, causing significant problems for public. Issues related to account security, such as hacks leading to the loss of user balances and misuse of data, contribute to the erosion of brand image and public trust. Despite the growing prominence of FinTech, explorations on the application in the context of online transportation remain limited. Previous studies have not discussed the impact of brand image on perceived usefulness and ease of use. Therefore, this current study explores the importance of combining brand image and trust factors to increase user intention. This process is achieved by investigating brand image and trust as crucial factors influencing increased perceived ease and benefits during the integration of FinTech in online transportation services. Objective: This study aimed to measure the impact of brand image and trust factors on the adoption of FinTech in online transportation. Methods: The investigation was carried out with a quantitative analysis approach using Partial Least Squares–Structural Equation Modeling (PLS–SEM). Furthermore, it focused on understanding FinTech services in online transportation, incorporating factors such as trust, brand image, perceived ease of use, perceived usefulness, and user intention. Data were collected by using a purposive sampling method through online questionnaire distribution. PLS-SEM was adapted for analyzing variable relationships, hypotheses, and models. Results: The results showed that factors including trust, perceived ease of use, and perceived usefulness significantly influenced the willingness to use FinTech in online transportation services. However, it was observed that brand image factors did not impact user intentions. Conclusion: This study showed a critical aspect in understanding the value of FinTech services by explaining the importance of establishing trust and building a good brand image as precursors. These factors indirectly contributed to increased perceived benefits and ease of use. Therefore, the insights offered valuable input for companies aiming to develop trusted FinTech platforms with a positive product image. Keywords: Brand Image, Trust, FinTech, Online Transportation

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Section: B Hypothesis Development 1) Brand Imagementioning

confidence: 99%

Section: B Hypothesis Development 1) Brand Imagementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Role of Brand Image and Trust in the Adoption of FinTech Digital Payment for Online Transportation

Winanti,

Fernando

2024

J. Inf. Syst. Eng. Bus. Intell.

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“…For the financial service industry, brand image is an important factor to get customer trust. Customers tend to choose brands that have a good reputation and well known for their quality of service and products (Hoang et al, 2021). As new players in the financial market, digital banks are attempting to establish a brand image in order to convince customers about their products.…”

Section: Brand Imagementioning

confidence: 99%

The Factors Affecting Digital Bank Services Adoption Using Trust as Mediating Variable

Kantika¹,

Kurniasari

Mulyono

2022

JBMR

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The rise of the internet in Indonesia have pushed businesses to speed up the digital transformation of the financial sector, including banking and financial technology. This has led to changes in the structure of the economy and how businesses compete and collaborate. A Digital Bank is one of the business model innovations because it relies on a digital ecosystem. It is important for people to have trust in digital bank services because this digital bank doesn't have a branch office to provide its services, and there aren't adequate regulations to protect data or security system. This study aims to determine what factors influence customers' adoption of a digital bank by analyzing the effects of perceived security, perceived enjoyment, financial literacy, and brand image on the adoption of digital payment services using trust as a mediating variable. This research was conducted using quantitative methods with Digital Bank users as the respondents. The results of the study indicate that perceived security, perceived enjoyment, financial literacy, and brand image have a positive and significant influence on the adoption of digital bank services in Indonesia, where trust variable has the greatest effects on the adoption of Digital Bank services. Therefore, Digital Bank companies need to increase user trust by increasing IT resources, developing attractive and useful digital platforms, and building a good image of the Digital Bank industry as a trusted service.

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The Impact of Digital Literacyon Fintech Service Usage Through Financial Literacy

Mulyono

2023

E3S Web Conf.

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The Covid-19 pandemic and lockdown have accelerated the pace of digital technology adoption and fintech services usage. Digital and financial literacy are needed to support the development of fintech services. This research proposes to study the influence of digital literacy on fintech services usage through financial literacy on college students. The data were collected through a questionnaire filled out by 165 respondents consisting of undergraduate students and postgraduate students and processed using SmartPLS statistics software. The variables used are digital literacy, financial literacy, and fintech service usage, and a moderator variable is education level. The result of the study is that the influence of digital literacy on fintech services usage through financial literacy is positive and significant. Similarly, the effect of digital literacy on financial technology usage moderated by education level is positive and significant. Therefore, introducing digital literacy and financial literacy in class subjects is needed so the students can take optimal benefits from the development of fintech.

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Customers' adoption of financial services offered by banks and fintechs partnerships: evidence of a transitional economy

Cited by 6 publications

References 86 publications

The Role of Brand Image and Trust in the Adoption of FinTech Digital Payment for Online Transportation

The Role of Brand Image and Trust in the Adoption of FinTech Digital Payment for Online Transportation

The Factors Affecting Digital Bank Services Adoption Using Trust as Mediating Variable

The Impact of Digital Literacyon Fintech Service Usage Through Financial Literacy

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