Abstract:This study highlights the role of satisfaction for building e-marketing leadership and empirically explores the differences in the customer satisfaction of online buyers. The study tries to discern how segmenting the customer based on marital status may help the online marketers for effective leadership and competitive advantage in the modern globalized market. An online survey instrument was administered to a sample of 200 online buyers from a northern city of India. The respondents were contacted both person… Show more
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