Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic

Jirsák, Petr; Kolář, Petr

doi:10.18267/j.cebr.30

Cited by 2 publications

(2 citation statements)

References 17 publications

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“…The funds available by the Ministry to support intermodal and combined transport originate from the State Fund of Transport Infrastructure. The overview of customer orientation issues in the shipping market has been provided by the author previously (Kolá et al, 2012).…”

Section: Research Dimensionsmentioning

confidence: 99%

Container Shipping Market Dimensions and Customer Orientation in the Czech Republic

Kolář¹

2013

CEBR

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The forthcoming research characterises and analyses the key market players (shipping lines), their customer service policy together with the implications the container transport bottlenecks have for the market in the Czech Republic with customer orientation being one of these. Evaluating companies´ customer orientation and analyzing container shipping dimensions in the market of transport and logistics is a highly complex task, especially in the times of the changes in the market. To obtain the data necessary for an informed analysis, open interviews with selected customer service managers will be made and questionnaires distributed in the Czech Republic. Due to the concentration of container and logistics activity within a relatively small number of global shipping lines present in the countries with substantial market share, the approach of market characteristics will be case study based. It must be stressed this is a conceptual paper only, the data has not been collected yet; therefore, there is no conclusion on the research. It is focused primarily on methodology applied and a literature review.

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Section: Research Dimensionsmentioning

confidence: 99%

Container Shipping Market Dimensions and Customer Orientation in the Czech Republic

Kolář¹

2013

CEBR

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“…Previous studies use also social marketing in context of food (e.g., Young, Anderson, Beckstrom, Bellows, & Johnson, 2004). Nevertheless, some studies consider freight transport connecting with marketing and customer orientation (e.g., Jirsák & Kolář, 2012;Marr, 2006). Furthermore, to the best of our knowledge, no work has been done on the exploration of social marketing and fresh fruit and vegetable transportation.…”

Section: Introductionmentioning

confidence: 99%

A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case

Bonča

Udovč

Rodela

2017

Economic Research-Ekonomska Istraživanja

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With the large increase in transportation over the last decades and the associated negative impacts upon the environment and society, a more sustainable use of transport is a crucial policy issue. This analysis focuses on road freight transport of selected produce (carrots, cabbage, apples and pears) with the aim to appraise the sustainability of road freight transport of these for the Slovene market. To this end, we take into account self-sufficiency, import and export features, transport needs, produce origin and prices differences between domestic and non-domestic produce. The method used for obtaining transported quantities, exported from and imported to the county, was material flow accounts (MFA). Then we undertook an analysis of sustainability of road transport of produce where we considered the country's transport needs. The study finds that road freight transport for selected produce is not sustainable. Recognising the normative dimensions of sustainability, the role of social marketing in this context is explored and suggestions on how to promote more sustainable transport solutions advanced.

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Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic

Cited by 2 publications

References 17 publications

Container Shipping Market Dimensions and Customer Orientation in the Czech Republic

Container Shipping Market Dimensions and Customer Orientation in the Czech Republic

A social marketing perspective on road freight transportation of fresh fruits and vegetables: a Slovene case

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