Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Rather, Raouf Ahmad; Tehseen, Shehnaz; Itoo, Murtaza Hassan; Parrey, Shakir Hussain

doi:10.1080/21639159.2019.1577694

Cited by 108 publications

(83 citation statements)

References 45 publications

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“…Not only regional but also sectoral specifics are relevant for the research of interactions between brand loyalty and sustainable management. Rather et al focused in their research on sectoral specifics of brand loyalty using factor analysis [40]. They have developed an integrated model of brand loyalty building based on the consumer's perception of identified key brand value sources (brand commitment, brand trust and brand satisfaction).…”

Section: Literature Review and Theoretical Background Of Research Itselfmentioning

confidence: 99%

Sustainable Brand Management of Alimentary Goods

et al. 2020

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Sustainability of food production and consumption has become one of the most discussed topics of sustainable development in global context. Thus, traditional managerial patterns have to be revised according to the social request. The revisions that have been done so far are based on relevant specifics of production and have mostly general character. Moreover, traditional managerial postulates do not change; only their way of implementation is modified. These two facts are possible reason of the practical fails in sustainable management of alimentary goods. One of these traditional managerial concepts is brand. Within this context, it has been considered as a facilitator of CSR (corporate social responsibility) activities. But the situation has changed, and the suspicion that brand loyalty is not a facilitator but an obstacle to the sustainable management is high. Thus, the importance of research of brand loyalty in scope of sustainable management of alimentary goods is indisputable. According to the above mentioned, the main goal of the contribution is to identify relevant brand value sources of loyalty in scope of sustainable brand management of alimentary goods. To achieve this, the factor analysis has been applied to provide statistical evaluation of data obtained from our own questionnaire survey. We have found out that components of brand value sources do not vary when comparing brands and those without loyal consumers. Based on this, appropriate recommendations for the theory and practice of sustainable brand management of alimentary goods have been formulated.

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Section: Literature Review and Theoretical Background Of Research Itselfmentioning

confidence: 99%

Sustainable Brand Management of Alimentary Goods

et al. 2020

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“…[ 25 ] Rather argues that commitment is a strong personal desire to perform a line of actions without withdrawing, which leads to the formation of consistent actions in individuals. [ 26 ] Hadden claims that commitment leads to a tendency in individuals to maintain behavior and act, avoid tempting factors to abandon the action, and strive for greater consistency in behavior. [ 27 ] Commitment to the treatment program makes individuals voluntarily resist short-term temptations to abandon treatment.…”

Section: Discussionmentioning

confidence: 99%

Exploring the consequences of patient commitment to cardiac rehabilitation program: A qualitative study

Sanaie

Kakhki

Ahmadi

2021

J Edu Health Promot

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BACKGROUND: Commitment to implementing cardiac rehabilitation (CR) plays an important role in managing the problems caused by heart diseases. Commitment to the treatment plan implementation is accompanied by numerous positive consequences. This study was carried out to explain the consequences of commitment to CR. MATERIALS AND METHODS: Data were collected through semi-structured individual interviews with 26 participants (13 CR specialists and 13 patients), using purposeful sampling. Interview questions focused on the factors influencing the formation of commitment to the CR and its consequences. Conventional content analysis with Graneheim and Lundman's approach was used to analyze the data. To obtain data trustworthiness, Lincoln and Guba's criteria were used. RESULTS: The findings were classified in three categories: purposeful of a purposeful behavior structure (sense of controlling and managing the condition, sense of responsibility, sense of security), formation of active performance structure (interaction between the patient-family-treatment team, stabilization of behavior and prevention of intermittent behavior, no cessation of the treatment plan and adherence to it, directing behaviors and adaptation to conditions) and achieving dynamic and effective care (active follow-up of the treatment plan, sense of satisfaction, reduced readmission, reduced costs, improved quality of life, reduced anxiety and concerns about treatment failure, increased self-care ability). CONCLUSION: The results show that the patient's commitment to CR is accompanied by optimal consequences. The results of this study can help design the training plan for the CR staff and develop the clinical practice guidelines to provide educational-care approaches to patients to reinforce their commitment.

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“…La satisfacción del cliente se establece como el estado psicológico resultante de la diferencia entre los sentimientos previos del cliente y la experiencia definitiva de consumo (Rather et al, 2019). Esta definición coincide con la de otros autores que también entienden la satisfacción del cliente como el sentimiento de placer o decepción Ahmed Laroussi, A. Análisis de la relación entre la comunicación integrada de marketing y la satisfacción del cliente.…”

Section: La Satisfacción Del Cliente Y Su Papel En El Sector De La Counclassified

“…Por tanto, la necesidad de comprender la satisfacción desde un aspecto más emocional se ha enfatizado en la conexión con influencia cognitiva (Phillips y Baumgartner, 2002;Premkumar y Bhattacherjee, 2008;De Rojas y Camarero, 2008). En este sentido, dentro del concepto de marketing relacional, la relación entre la Comunicación Integrada de Marketing y la satisfacción del cliente se considera clave, ya que una mayor cercanía o intensidad de la relación entre una empresa y sus clientes puede llevar a una mayor satisfacción (Rather et al, 2019). Por tanto, este trabajo aborda la CIM desde la perspectiva del consumidor y se propone la consecución de un objetivo clave: determinar si la CIM contribuye a la obtención de una mayor satisfacción del cliente, que representa una variable crucial para el éxito de una empresa en el mercado actual.…”

Section: Introductionunclassified

Análisis de la relación entre la comunicación integrada de marketing y la satisfacción del cliente. El caso Mcdonald’s.

Laroussi

2020

ReE

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La comunicación integrada de marketing (CIM) es un concepto que ha atraído gran interés y atención por parte de los académicos y de los profesionales del marketing. Sin embargo, la mayor parte de los estudios existentes se basa sobre la perspectiva organizativa, siendo la CIM percibida por el consumidor una de las lagunas de investigación más destacadas. Por tanto, este trabajo aborda la CIM desde la perspectiva del consumidor y se propone la consecución de un objetivo clave: determinar si la CIM contribuye a la obtención de una mayor satisfacción del cliente, que representa una variable crucial para el éxito de una empresa en el mercado actual. Para cumplir el objetivo propuesto, se llevó a cabo una encuesta online, de la que se obtuvo una muestra final de 252 clientes de la marca McDonald’s. El análisis de los resultados permitió demostrar una relación positiva y significativa entre la coherencia del mensaje y la interactividad, dos dimensiones clave de la CIM, y la satisfacción del cliente. Finalmente, el trabajo propone una serie de implicaciones y futuras líneas de investigación.

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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Cited by 108 publications

References 45 publications

Sustainable Brand Management of Alimentary Goods

Sustainable Brand Management of Alimentary Goods

Exploring the consequences of patient commitment to cardiac rehabilitation program: A qualitative study

Análisis de la relación entre la comunicación integrada de marketing y la satisfacción del cliente. El caso Mcdonald’s.

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