“…In addition to the self-construal model, researchers have also proposed the model of subjective cultural norms to explain the underlying mechanisms of cultural differences in I-Crelated phenomena (Bond, 2013;Fischer, Ferreira, Assmar, Redford, Harb, Glazer et al, 2009;Wan, Chiu, Tam, Lee, Lau, & Peng, 2007;Zou, Tam, Morris, Lee, Lau, & Chiu, 2009). According to this model, individuals accumulate knowledge while functioning in a social system, so that they become able to represent that culture's norms (e.g., values, beliefs, life practices) that are widely shared among cultural members, and use these perceived cultural norms to guide their decisions and behavior (Bond, 2013;Wan et al, 2007;Zou et al, 2009). Fischer et al (2009) found that perceived I-C norm predicted a significant amount of variance in individuals' social behavior over and above the constructs tapping a personal I-C orientation, which suggests that normative forces play additional, important roles in predicting social behaviors.…”