2020
DOI: 10.1177/1069397120967309
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Culturally Imprinted Anxiety and the Itinerary of Clinical Trial Projects for Its Management

Abstract: Anxiety has become ubiquitous in modern life, across countries. Cultural theories suggest that high uncertainty avoidance (UA) increases anxiety, while long-term orientation (LTO) decreases it. We question whether a high UA culture in a region attracts research and development (R&D) projects regarding anxiety management, compared to LTO. Furthermore, do these opposite dimensions moderate each other in attracting a pharmaceutical firm’s response? This article explores this link between the UA culture and th… Show more

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Cited by 22 publications

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“…This nonlinear reading is consistent with the manuscript's broader argument that NAP is not merely a background demographic characteristic but a national vulnerability condition that shapes how digital access is interpreted and used (Malik, 2020;Santomauro et al, 2021;Turner et al, 2018). In this sense, the evidence is consistent with treating NAP as a potential boundary condition in digital illicit-market diffusion rather than only as an independent predictor.…”
Section: Discussion
supporting
confidence: 78%