Cultural heritage and tourism. A comparison of two destinations in Southern Moravia

Abstract

This paper addresses the question: why do two destinations with extremely valuable cultural heritage gain attractions have completely different tourism traffic results? The main aim of this paper was to find the various causes of this inequality. The comparative method was used and Lednice and Dolní Kounice in Southern Moravia were selected as case studies. Statistical data and strategic documents on regional and local levels were analysed. The study showed significant differences in the strategic conceptual plans. Dolní Kounice was a more popular destination for suburban tourism for the inhabitants of Brno, the historical heritage was only an added value. In the case of Lednice, the use of its heritage for tourism was one of the main development priorities. This paper further noted that cultural tourism is often seen as a sector of the economy rather than a part of the culture.

An Attempt to Estimate the Social Value Resulting from Making Cultural Heritage Available in the Form of a Tourist Product

“…Heritage management processes can rely on a variety of managerial factors (e.g., resource allocation, strategic management tools) (e.g., [47][48][49]), as well as on social factors (e.g., value emphasis, tourist participation) (e.g., [50][51][52]). Modern projective programming and mapping technologies are also increasingly used [51,53].…”

“…[48]) or its extended version TOWS/SWOT. M. Št'astná and A. Vaishar [49] attempted to answer the question: why do two destinations with extremely valuable cultural heritage obtain completely different results in terms of tourism? Their study revealed significant differences in strategic planning.…”

“…The act of making cultural heritage available may result in the value deriving from its protection, giving hope for its transmission to future generations and the popularization of local heritage through presentation to a wide group of tourists interested in this heritage [41,50,66,87] Organization of tourist traffic so that the industrial heritage is preserved Tourist traffic and its organization may be of value to society and may also enable heritage protection while having a positive impact on the local economy [1,26,30,49,96,97] Promotion of historical industrial heritage Social value may consist of education and meeting cognitive needs thanks to the promotion of industrial heritage to residents and tourists [1,2,7,13,43,52,56,97] Revitalization of post-industrial areas Social value may entail the effects of revitalization processes of areas with cultural heritage (in this case, industrial heritage) [12,13,34,44,50] Natural environment preservation…”

“…The development of cultural heritage organizations can have a positive impact on the protection of the natural environment [12,43,49,57,96] Involvement/activation of the local community…”