2013
DOI: 10.1111/ssqu.12043 View full text |Buy / Rent full text
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Abstract: Objective. This research examines how narrative communication structures influence the public's perceptions of risk and policy preferences related to climate change.Methods. An Internet-based experiment is used to expose roughly 1,500 censusbalanced U.S. respondents to climate change information. Four experimental treatments are operationalized: a baseline control fact list and three culturally nuanced narratives. Results. Ordinary least squares (OLS) regression analysis indicates that narrative structure, par… Show more

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