Cultural Characters and Climate Change: How Heroes Shape Our Perception of Climate Science

Abstract

Objective. This research examines how narrative communication structures influence the public's perceptions of risk and policy preferences related to climate change.Methods. An Internet-based experiment is used to expose roughly 1,500 censusbalanced U.S. respondents to climate change information. Four experimental treatments are operationalized: a baseline control fact list and three culturally nuanced narratives. Results. Ordinary least squares (OLS) regression analysis indicates that narrative structure, par…