Bootstrap equations for conformal correlators that mimic the early theory of conformal bootstrap are written down in frames of the AdS/CFT approach. The simplified version of these equations, that may be justified if Schwinger-Keldysh formalism is used in AdS/CFT instead of conventional Feynman-Witten diagrams technique, permits to calculate values of conformal dimensions in the O(N) symmetric model with conformal or composite Habbard-Stratonovich field.