“…The beliefs obtained were categorized through frequency and content analysis, selecting the salient modals (issued with a frequency equal to more than five) to compose the communication and persuasive messages, which included: Behavioral beliefs (controlling pressure, avoiding complications and death, feeling well, avoiding symptoms of illness, safety and tranquility in relation to my health, adverse/unfriendly effects, being a treatment for life); normative beliefs (children, husband (wife), physician, family); and Control beliefs (purchasing the pills free of charge, the act of taking the pills, low cost of prescribed medication, forgetting the schedule, when you have to buy). 18 Audiovisual resources to people with hypertension Almeida TCF, Sousa MM, Gouveia BLA, Oliveira SHS…”