Creative People as a New Source of Competitive Advantage in Creative Industry

Abstract

Today’s development of creative industries in the economy of Indonesia has shown a significant improvement. Creative industries have contributed in improving the growth of Gross Domestic Product (GDP), employment opportunities, and national industries. Unfortunately, those improvements are not in line with their internal developments. The purpose of this study is to find the answer of the gap phenomenon that occured. It is found that only three sub-sectors out of 15 have positive contributions as mentioned above. They include craft, fashion, and culinary. Primary data were obtained through a questionnaire survey and observation carried out in batik and woven-fabric business units in 6 provinces in Indonesia. By conducting survey as the research methodology in which the data were evaluated using statistic tools such as SPSS and AMOS 20, it is found that creative people as renewable resources have been able to improve Indonesia competitive advantage in crafts industries by reflecting local culture and heritage through creativity on various innovations.

Interdependence of Human Resource Management Aspects to Strengthen Market Orientation at Tourism Industry SMEs

“…Better Innovative Culture helps the company to strengthen Market Orientation. Entrepreneurs who are able to see the change in Innovative Culture are often ready to set the needed strategy to modify their product or service to adjust with the change made by the competitor in the market [14]. The tourism industry SMEs are required to have a capability of making fast adjustment on their product based on market situation [13].…”

“…The independent variables, precisely Quality of Work Life, Retainer, and Innovative Culture, are the predictor of Market Orientation. All these variables are interdependent to each other in strengthening Market Orientation [12,14,16].…”

“…The conceptual framework of research is the relationship or relationship between one concept and another of the problem to study. The researcher made the conceptual framework obtained from the concept of science/theory used as a research basis [11][12][13][14]. The researcher illustrates the relationship among quality of work life (x1), retainer (x2), innovative culture (x3), and market orientation as in Fig.…”

Batik-craft tourism’s Competitiveness in Madura, Indonesia

“…No less creative-innovative handicrafts became one of the most creative industries in Madura. Handicrafts are still very much an alternative or a choice of local people to satisfy and please, especially the unique handicrafts are unique and different, supported by many of its natural resources (Astuty and Suryana, 2018;Gumulya and Amanda, 2018).…”

Analysis of Performance and Competitiveness of Water Hyacinth Crafts Based on Product Differentiation, Creativity, and Green Entrepreneurial

“…Organizations need to have creative people as a renewable resource. [7] explains that creative people can increase competitive advantage. Green Entrepreneurial is a person who has a soul that is focused on preserving nature and being eco-friendly.…”