COVID-19 and retail: The catalyst for e-commerce in Belgium?

Beckers, Joris; Weekx, S. F. A.; Beutels, Philippe; Verhetsel, Ann

doi:10.1016/j.jretconser.2021.102645

Cited by 117 publications

(102 citation statements)

References 50 publications

(64 reference statements)

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“…The advent of technology has transformed the world into a place without boundaries and walls (Beckers et al, 2021), partly by transforming the traditional retail landscape (Grewal et al, 2021;Shankar et al, 2021), which today comprises both physical and virtual elements. The digitalisation already affected retailing (Hagberg et al, 2016) before COVID-19.…”

Section: Technology and Digitalizationmentioning

confidence: 99%

“…Furthermore, digital technologies such as IoT, AR, VR were already changing retailing (Grewal et al, 2021;Shankar et al, 2021;Caboni & Hagberg, 2019;Hagberg et al, 2016) before this pandemic. However, this pandemic intensified the use of digital technologies (Grewal et al, 2021;Shankar et al, 2021) to support both consumers in their shopping experience and retailers to survive the various restrictions imposed by governments to contain the spread of the virus (Beckers et al, 2021;Pantano et al, 2020;Wilder-Smith and Freedman, 2020). For example, some studies (Silva & Bonetti, 2021) show that the introduction of humans digital in the fashion sector can enhance the interaction between customers and retailers.…”

Section: Technology and Digitalizationmentioning

confidence: 99%

“…Furthermore, the use of technologies such as robotics in stores (Grewal et al, 2021) has proved to be an ideal solution to shopping while socially distancing. In general, electronic commerce has been accompanied by physical commerce, but it has been replaced with traditional (Beckers et al, 2021). Consumers during the pandemic have used e-commerce to react to the pandemic and to attempt to reacquire a lost everyday life and adapting their shopping habits to the restrictions imposed by the government and by the spread of the virus (Guthrie et al, 2021).…”

Section: Technology and Digitalizationmentioning

confidence: 99%

“…Consumers during the pandemic have used e-commerce to react to the pandemic and to attempt to reacquire a lost everyday life and adapting their shopping habits to the restrictions imposed by the government and by the spread of the virus (Guthrie et al, 2021). The intense use of e-commerce during the pandemic (Jafarzadeh et al 2021;Guthrie et al, 2021) required high levels of professionalism on the part of retailers, both to manage the high flow of transactions in the delivery phases and to continue managing large volumes of business even after the pandemic (Beckers et al, 2021;Jafarzadeh et al 2021). to the COVID-19 restrictions, people began to spend more time at home than before and consequently experienced the use of social media (Naeem, 2020;Naeem & Ozuem, 2021) intensively.…”

Section: Technology and Digitalizationmentioning

confidence: 99%

“…In particular, the online market allows them to reach people even more than before, all over the world. These changes have been aided and accelerated by the use and application of new technologies by both consumers and retailers (Beckers et al, 2021;Pantano et al, 2020;Wilder-Smith & Freedman, 2020). Many innovative and technological ways of engaging customers and staying in touch have been exploited during the pandemic (Silva & Bonetti, 2021;Sinha and Sainy, 2021).…”

Section: How the Covid-19 Pandemic Is Changing The Retail Landscape?mentioning

confidence: 99%

See 4 more Smart Citations

Two Years of Covid-19 in Retailing: Issues and Changes

Caboni¹,

Pizzichini²

2021

IJBM

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During the COVID-19 pandemic, scholars have studied effects caused by the spread of the novel coronavirus in different fields such as management, finance, business, and social science in general. The retailing sector was profoundly affected by several modifications during and after the first and second waves of COVID-19 worldwide. The spread of Covid-19, with the associated restrictions, the fear of social contact and the need to maintain physical distance, influenced both consumers and retailers. However, it was found that there is a lack of studies on key issues in the retail sector. For that reason, this paper aims to study how scholars in the business management research field have analysed this new retailing crisis and the retail field’s subsequent transformation. By adopting a qualitative research method based on a literature review, this paper identifies the main research topics – shopping, consumer behaviour, technology, and digitalization – related to COVID-19 and retailing in the business management research area. In particular, it was found that the above-mentioned topics need to be investigated in light of their connection and interrelation. The study shows the connection between the online shopping behaviours stimulated by the pandemic, the different retailer strategies to overcome the restrictions, and how digital technologies can serve as a bridge between the two.

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