The constant evolution of technology is changing the way we live. With the advent of highly developed and robust telecommunication networks, we can instantly communicate and send high-definition images and videos across the globe. According to the International Telecommunication Union (ITU), almost 85% of the world's population is covered by a 4G network, (1) and phones have become considerably more affordable. These information and communication technologies can play a significant role in providing cost-effective and high-quality dissemination of health information and medical care. Moreover, the way people search for health information has also changed. Nowadays, three out of four Americans are estimated to have turned to internet sources for medical information, with similar rates among Europeans. (2)(3)(4) This environment is particularly fertile for the advance of telemedicine, defined by the World Health Organization (WHO) as "the delivery of health care services, where distance is a critical factor, by all health care professionals using information and communication technologies for the exchange of valid information for the diagnosis, treatment, and prevention of disease and injuries, research and evaluation." (5) The development of these technologies and their application in telemedicine were already on their way, but the coronavirus disease 2019 (Covid-19) pandemic accelerated the process.Social media, a form of electronic communication through which users create internet-based communities to share information, is particularly important due to its astounding reach. Facebook, for example, has 2.85 billion active monthly users. (4) When other platforms such as YouTube, Twitter, Instagram, and TikTok are considered, the number of active users of social media is estimated at 4.2 billion. (6) These platforms allow health professionals, organizations, and patients to interact easily despite geographical barriers, and are already used as valuable medical education tools. Already in 2012, 60% of the State Health Departments in the United States reported using at least one social media channel: 86.7% had Twitter accounts, 56% had Facebook profiles, and 43% had YouTube channels. (7) Health institutions mainly use social media for infoveillance, disseminating health information, and combating misinformation, health intervention, and social mobilization. Social media use by health researchers includes facilitating health-related research, professional development, doctor-patient communication, and offline services. Lastly, the public uses social media to seek and share health-related information, exchange social support in online communities, and track and share health status or activities. (8) Ophthalmology is a primarily visual medical specialty, and it is intrinsically related to technology. That makes it especially suitable for social media, particularly image-based platforms such as Instagram, which 40% of the adult US population uses. (9) Even large organizations such as the American Academy of Ophthalmology ...