volume 22, issue 3, P294-323 2014
DOI: 10.1108/mbr-06-2014-0026
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Thomas Hutzschenreuter, Ingo Kleindienst, Florian Groene, Alain Verbeke

Abstract: Purpose – The purpose of this paper is to address how firms adapt their product and geographic diversification as a response to foreign rivals penetrating their domestic market by adopting a behavioral perspective to understand firm-level strategic responses to foreign entry. Design/methodology/approach – The study proposes that strategic responses to foreign entry selected by domestic incumbents have both a framing compo…

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