Thomas Hutzschenreuter, Ingo Kleindienst, Florian Groene, Alain Verbeke
– The purpose of this paper is to address how firms adapt their product and geographic diversification as a response to foreign rivals penetrating their domestic market by adopting a behavioral perspective to understand firm-level strategic responses to foreign entry.
– The study proposes that strategic responses to foreign entry selected by domestic incumbents have both a framing compo…
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