Corporate Social Responsibility and Its Overall Effects on Financial Performance: Empirical Evidence from Indian Companies

Bag, Sudin; Omrane, Amina

doi:10.1080/15228916.2020.1826884

Cited by 31 publications

(27 citation statements)

References 55 publications

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“…To examine the reliability of the variables in the research study, the researchers have considered Cronbach's Alpha (λ) and Composite Reliability (CR). The value of both «λ» and CR is higher than the desired value of 0.7 and 0.5 (Bag and Omrane, 2020). Table 1 shows that the Convergent Validity of the variables is acceptable as the Average Variance Extracted (AVE) of all the variables from the model is higher than the desired value of 0.5 (Hair et al, 2017.…”

Section: Moderating Variablementioning

confidence: 96%

Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products

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Bag

2022

MMI

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The growing air, water, and plastic pollution, wastage of food, deforestation, and chemical manufactured products have given rise to the concept of green marketing. Nowadays, consumers are more aware of their environment and health, and they look for eco-friendly products that are free of toxic materials. Many brands have looked into these issues. Keeping in mind the consumer’s desire, they have started manufacturing eco-friendly, free of toxic and recyclable products. This study aims to determine the antecedents that will affect the purchase decisions of Generations Y and Z consumers purchasing green products from the beauty and personal care industry, which can finally lead them to become brand loyal. An explanatory research design was carried out to develop an empirical result for the study. A self-administered questionnaire was elaborated. The responses were measured through a 5-point Likert scale. The questionnaires were distributed through online mode to the respondents. The sample for the study was selected through self-selection sampling. A total of 250 responses were analyzed. The data was analyzed through structural equation modeling with the help of the statistical tool Smart-PLS version 3.3.9. The study’s findings showed that green marketing mix, brand knowledge, and culture positively affect green purchase intention and finally lead to brand loyalty. The results also depicted that the reference group moderates between green purchase intention and brand loyalty. The overall understanding of green marketing and its impacts on the consumer’s purchase decisions, which leads to brand loyalty, would help the brands establish different marketing strategies for attracting and engaging the consumer with higher consumer retention. It would help the brands to create brand image, consumer satisfaction, and trust among the consumer towards the brand.

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Section: Moderating Variablementioning

confidence: 96%

Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products

Seal

Bag

2022

MMI

Self Cite

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“…In other words, corporate social responsibility can be pursued as one of the main business activities contributing to a long-term improvement in business performance as well as advantages over other competitors in a globalised world. When corporate social responsibility (CSR) practices are linked with the long-term strategy of a company, the company's financial success as well as its social JOWETT 2022, 2(04) aims becomes easier to achieve, which ultimately leads to the company achieving better results (Bag & Omrane, 2020). Earlier studies also suggest that CSR disclosure has the potential to be an effective tool for companies looking to improve their long-term corporate competitiveness and the strength of their operations.…”

Section: Literature Reviewmentioning

confidence: 99%

Corporate Social Responsibility and Firm Performance in the Indian Context

Hayat

NAIM

Aziz

2022

JOWETT

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In this study, we examine the impact of Corporate Social Responsibility (CSR) as a measure of Corporate Governance on firm performance for 348 firms in the NSE 500 Index listed in the National Stock Exchange (NSE) of India for the period 2012-2019. The results show that the total amount spent on CSR by the firms has a negative impact on the firm performance as there is a significant difference between the total amount incurred to be spent on CSR as per amendments in the Companies Act, 2013 and the total amount actually spent on CSR by the firms. It’s concluded that the number of CSR meetings held had no significant impact on firm performance. Results also show that firm size moderates the relationship between CSR and firm performance.

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“…, 2022; Mohammed and Rashid, 2018). Empirical studies offer conclusive evidence in support of positive effects of CSR practices (Bag and Omrane, 2022; Bhattacharya et al. , 2020, 2021; Lu et al.…”

Section: Introductionmentioning

confidence: 99%

“…CSR contributes toward building a better brand image of the firm, resulting in more loyalty and commitment among the stakeholders toward such firms (Alakkas et al, 2022;Mohammed and Rashid, 2018). Empirical studies offer conclusive evidence in support of positive effects of CSR practices (Bag and Omrane, 2022;Bhattacharya et al, 2020Bhattacharya et al, , 2021Lu et al, 2022;Viererbl and Koch, 2022). Regardless of the importance of CSR for business and society, business-society ties have appeared to be growing weaker in recent years.…”

Section: Introductionmentioning

confidence: 99%

CSR authenticity and micro-foundations of business: a systematic review

Hassan

Pandey²,

Behl³

et al. 2022

CCSM

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PurposeThe current market conditions are driving firms to plan, design and implement corporate social responsibility (CSR) policies that are true to the firms' real sense, i.e. authentic. Authenticity is an important aspect of micro-foundations of CSR in shaping the way social responsibility initiatives would impact the stakeholders including the customers, partners, current members of the organization and shareholders. This calls for a need to synthesize past research on CSR authenticity in order to propose directions for future research.Design/methodology/approachThe current study synthesizes relevant literature on CSR authenticity using systematic literature review (SLR) approach. In total, 34 research works were identified and examined to seek insights on CSR authenticity.FindingsFindings of the study identified various miro-, meso- and macro-level determinants of CSR authenticity and different set of outcomes having implications on business and society. The study also proposes a comprehensive definition of CSR authenticity which was somewhat missing in existing literature.Practical implicationsThe study provides strong theoretical and managerial implications. Particularly, the study provides directions for future research on the topic.Originality/valueIn this paper, a review of literature on CSR authenticity is currently missing.

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Corporate Social Responsibility and Its Overall Effects on Financial Performance: Empirical Evidence from Indian Companies

Cited by 31 publications

References 55 publications

Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products

Constituents Affecting Brand Loyalty of Sustainable Beauty and Personal Care Products

Corporate Social Responsibility and Firm Performance in the Indian Context

CSR authenticity and micro-foundations of business: a systematic review

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