Corporate Social Responsibility: A Look at the Citizen Approach

Abstract

Purpose: The objective of this research was to know the scientific evidence on Corporate Social Responsibility: a look at the citizen approach in a systematic review from 2018 to 2022 in Latin America. Method: To this end, a review of the state of the art was carried out, taking into account the indicators of the Prisma guide of the articles that were found in different databases such as: Scopus, Scielo, Wos, Proquest and Ebscohost. Results and Conclusion: The results indicated aspects that companies must take into account from the actions of Corporate Social Responsibility to achieve sustainable development that responds to the needs of the communities, these results affirm the following: the inclusive financial system, positioning of the brand in the business environment, strengthening the social awareness of the population, social commitment of companies, strengthening citizenship, sustainable development and quality of life of the population, development of good management practices, sustainable development of sustainability – competitiveness and care of the environment. Research implications: If companies have demonstrated these needs from their business history, it means that CSR will allow them to strengthen social awareness, social commitment with the purpose of sustainable development and quality of life of the population. Originality/value: The development aspect of good management practices where sustainability and competitiveness are variables that achieve economic, social and environmental balance between Latin American communities.