Conveying Impetus for Fostering Tourism and Hospitality Entrepreneurship in Touristic Destination: Lessons Learnt from Pokhara, Nepal

Abstract

This research explores the inter connectedness in entrepreneurs’ and tourists’ perception about western influence in business culture of touristic city – Pokhara, Nepal and provides suggestions for fostering sustainable tourism development of the destination. Primary data results are drawn in which researchers have collected 249 data from tourists’ viewpoint, 395 from determining provincial government roles and 395 from hospitality entrepreneurship along with key informants interview with experts’ viewpoints for generating practical solutions of the existing problems in order to enhance hospitality and tourism business for progress and sustainability. Based on this triangular data results and secondary resources’ analysis, this research concludes that, for the sustainable tourism business in Pokhara, the entrepreneurs in the area should recognize, preserve, promote and sustain local socio-cultural practices; tourists’ viewpoints should be addressed and Gandaki provincial government roles must be constructive.

Rethinking Westernization in Destination: Tourists’ Perception of a Touristic City

“…Tourists have given many recommendations to improve, upgrade and promote the touristic city in Nepal (Devkota et al, 2021). Out of many viewpoints, pollution control/recycling (16.03%) is largely opined views.…”

“…"We currently have nearly 1,000 high-quality hotels, 23,000 suites, and over 35,000 beds," he said (Sharma, 2017). Moreover, nature, adventure and culture are three major factors that highlights comparative advantage of Nepalese tourism (Sharma, 2012;Devkota et al, 2021).…”

“…Furthermore, other nationals from different countries of Western and Non-Western origin are visiting different destinations of Nepal since she was opened to foreigners after 1950s (Devkota et al, 2020b). Now, the important issue is that whether the tourists' perspective who visits Nepal supports the claim of preferring westernization or not is the study of the research (Devkota et al, 2021). Do the tourists witness westernization in the destinations of Nepal?…”

Tourism Entrepreneurial Prospects in Bardiya, Nepal: Challenges and Way-forwards

“…Increased awareness of the need to examine tourism's cultural eff ects sparked a symposium on tourism and cultural change (Devkota et al, 2020b) in connection with the American Anthropological Association's annual meetings in San Francisco . Today, tourism is recognized as a major international economic activity (Devkota et al, 2021). Until 1945, the majority of tourism was domestic and focused on a fi nancial elite, but now there are very signifi cant waves of visitors across international boundaries, from all levels.…”

Measuring Cultural Diversity Impact in Hospitality Industry Leadership: Managerial Communication Perspective from Five Star Hotels in Kathmandu Valley, Nepal

“…Tourism and hospitality sector are one of the major backbones of Nepalese economy. Nepal government has consistently made eff orts to upscale Nepal's tourism capabilities and its contribution towards Nepalese economy (Devkota et al, 2020a(Devkota et al, , 2020b(Devkota et al, , 2021. However, the study in cultural diversity in hospitality sector of Nepal is still lacking.…”