Selection procedures are used in a variety of applications to select the best of a finite set of alternatives. 'Best' is defined with respect to the largest mean, but the mean is inferred with statistical sampling, as in simulation optimization. There are a wide variety of procedures, which begs the question of which selection procedure to select. The main contribution of this paper is to identify, through extensive experimentation, the most effective selection procedures when samples are independent and normally distributed. We also (a) summarize the main structural approaches to deriving selection procedures, (b) formalize new sampling allocations and stopping rules, (c) identify strengths and weaknesses of the procedures, (d) identify some theoretical links between them, (e) and present an innovative empirical test bed with the most extensive numerical comparison of selection procedures to date. The most efficient and easiest to control procedures allocate samples with a Bayesian model for uncertainty about the means, and use new adaptive stopping rules proposed here.Selection procedures are intended to select the best of a finite set of alternatives, where best is determined with respect to the largest mean, but the mean must be inferred via statistical sampling (Bechhofer et al. 1995). Selection procedures can inform managers how to select the best of a small set of alternative actions whose effects are evaluated with simulation , and have been implemented in commercial simulation products. Selection procedures have also attracted interest in combination with tools like multiple attribute utility theory (Butler et al. 2001), evolutionary algorithms (Branke and Schmidt 2004), and discrete optimization via simulation (Boesel et al. 2003).Three main approaches to solving the selection problem are distinguished by their assumptions about how the evidence for correct selection is described and sampling allocations are made: the indifference zone (IZ, Kim and Nelson 2006), the expected value of information procedure (VIP, Chick and Inoue 2001a), and the optimal computing budget allocation (OCBA, Chen 1996) approaches. IZ procedures typically allocate samples in order to provide a guaranteed lower bound for the frequentist probability of correct selection (PCS), with respect to the sampling distribution, for selection problems in a specific class (e.g., the mean of the best is at least a prespecified amount better than each alternative). The VIP approach describes the evidence for correct selection with Bayesian posterior distributions, and allocates further samples using decision-theory tools to maximize the expected value of information in those samples. The OCBA is a heuristic that uses a normal distribution approximation for the Bayesian posterior distribution of the unknown mean performance of each alternative in order to sequentially allocate further samples. Each approach stipulates a number of different sampling assumptions, approximations, stopping rules and parameters that combine to define a pr...