Alloyed bismuth oxyhalides have been widely used in photocatalytic water treatment processes due to their superior photocatalytic activity. However, there is no report on the removal of NO3− for alloyed bismuth oxyhalides, and the mechanism of the effect of alloying on NO3− reduction activity is still unclear. In this work, we prepared a series of BiOClnBr1‐n (0≤n≤1) with different Cl/Br ratios but with controlled similar morphologies, and explored their catalytic activities on reducing NO3− under visible light irradiation. Density functional theory investigations revealed that the formation energy for an oxygen (O) vacancy on the surface of BiOClnBr1‐n alloys is clearly reduced in comparison with the monohalide, illustrating that more O vacancies can be produced on the surface of BiOClnBr1‐n alloys. A high concentration of O vacancies not only promotes the adsorption of NO3− but also enhances the separation efficiency of the photogenerated electron‐hole (e–h) pairs, with both being beneficial to enhance the photocatalytic activity of BiOClnBr1‐n alloys for NO3− reduction. These new discoveries not only promote the design and development of new photocatalysts with excellent NO3− reduction properties, but also help to understand the relationship between alloying effects and semiconductor photocatalytic properties.