Control, Communication, and the Voice of the Leader. A Control-Character Analysis of the 2016 US Presidential Debate

Abstract

In the current research, we showed the strongest parts and the clouds of the speeches of the 2016 presidential candidates Donald Trump and Hillary Clinton. A communication control analysis of this type could reveal the role control-characters play in assessing the performance of the actors of political communication. We also concluded that people want to be controlled in an easy but still total way. To make people think that there is a man who is able to do this: it was Donald Trump's greatest asset. He was able to utter up to 37% more assertions than his opponent, clearly stressed the boundaries between 'Us' and 'They', and showed greater integrative complexity and objective control. As the result of our peculiar and detailed linguistic analyses, control direction and thematic role tests show that Trump was a man of 'know', 'say' and 'take', while Clinton was full of 'think' and 'want.'

Green slime and orange blimps: A linguistic analysis of Nickelodeon’s kids’ choice awards.

“…5Examples of communication studies research that incorporates IC in the analysis include Demeter (2017), Hoffman and Slater (2007), Kim et al (1999), McCullough and Kalsher (2019), and Shulman (2008).…”

“Protect our homeland!” Populist communication in the 2018 Hungarian election campaign on Facebook

“…Perceiving the rising support of populist parties, many authors made the effort to understand and identify the causes for the increasing popularity of populist parties (Albertazzi & McDonnell, 2008). Several scholars focused on not only populist parties but populist political leaders like Donald Trump in the United States, Geert Wilders in the Netherlands, Marine Le Pen in France and Viktor Orbán in Hungary (Block & Negrine, 2017;Demeter, 2017;Doerfel & Taylor, 2017;Engesser, Ernst, Esser, & Büchel, 2017;Enli & Rosenberg, 2018;Pal, Chandra, Chirumamilla, Kameswaran, Gonawela, Thawani & Dasgupta, 2017).…”

Propaganda against the West in the Heart of Europe. A masked offi cial state campaign in Hungary

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