“…(Alexiou et al, 2011;Hu & Shealy, 2019;Shealy et al, 2018). The active use of distinct cognitive functions during design is observable in the brain (Goel, 2014;Goldschmidt, 2016;Laspia et al, 2019;Shealy et al, 2017) (Table 2). For example, the left prefrontal cortex (PFC) is highly activated during brainstorming early in the process, but when using morphological analysis, the left PFC becomes more activated towards the end of the process (Shealy & Gero, 2019).…”