2019
DOI: 10.1108/apjie-11-2018-0061
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Abstract: Purpose This paper aims to examine the mediating role of environmental concern in the relationship of green purchase awareness and purchasing behavior of fast food consumers keeping in view the theory of planned behavior. Design/methodology/approach A quantitative, cross-sectional design is used by collecting primary responses through a validated questionnaire. In all, 1,008 male and female buyers of fast food were sampled. Structural equation modeling is applied. Findings The results revealed that green p… Show more

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Cited by 30 publications
(29 citation statements)
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“…Besides the positive role of EC in GPB, there are some contradictory findings concerning the impact of EC on GPB. For example, Malik et al (2019) examined the mediating effect of EC between green purchase awareness and GPB. They collected data from fast food consumers and revealed that EC has no role in mediating the association of green purchase awareness and GPB.…”
Section: The Intervening Role Of Environmental Concernmentioning
confidence: 99%
“…Besides the positive role of EC in GPB, there are some contradictory findings concerning the impact of EC on GPB. For example, Malik et al (2019) examined the mediating effect of EC between green purchase awareness and GPB. They collected data from fast food consumers and revealed that EC has no role in mediating the association of green purchase awareness and GPB.…”
Section: The Intervening Role Of Environmental Concernmentioning
confidence: 99%
“…The people residing in Islamabad are aware about the sustainability development goals. With world class amenities, constant supply of internet and 87% literacy rate, Islamabad is quite aware of the concept of sustainability and the goals devised by United Nations about the sustainability [37].…”
Section: Resultsmentioning
confidence: 99%
“…Both the teacher's and the student's environmental responsibilities were measured through six items from Turker (2009). The teacher's environmental concerns were assessed using five items from Malik et al (2019). Likewise, we borrowed the fifteen‐items scale of emotional contagion employed by Gilal, Zhang, Gilal, and Gilal (2018a) and Gilal, Channa, et al (2019).…”
Section: Methodsmentioning
confidence: 99%