“…Frequency or repetition effects on spontaneous cognition imply that cognitions relevant to risky behaviors arise because of many previous activations of those cognitions. This view is consistent with basic research on memory, in which frequency of activation has had important effects on later cognition (e.g., Dixon & Twilley, 1999), as well as research on social cognition (e.g., Bargh, Lombardi, & Higgins, 1988), which has suggested that chronically activated constructs are potent influences on behavior. Associative or relational effects imply that something in particular (e.g., setting, object, word, person, feeling) has become related enough through experience to subsequently act as a cue or trigger that spontaneously activates the cognition in memory (e.g., Nelson et al, 1998).…”