Content Analysis in the Research Field of Satire

Abstract

Satire is a communication style that is typically associated with aggression, judgement, mockery, play, laughter, and references to societal norms. It provides social commentary and criticism, attacks power structures, and can add to controversial societal debates. Satirists are often perceived as credible sources and can serve as opinion leaders for the audience.

An Analysis of Television Satire on Kiky Saputri’s Roasting in Lapor Pak!

“…The fact that the Indonesian audience perceived the roasting segment as a clever joke becomes significant because it shows that they know that satire can be utilized for purposes other than simply making fun of others. As a result, in this instance, Kiky Saputri -as a satirist, has been regarded as a reliable source and is qualified to represent the audience's opinion (Lichtenstein & Nitsch, 2023)…”

“…Without the pragmatic function, the audience would find it difficult to relate the jokes to the context. In addition, even though satire is a phenomenon that crosses various media, research focuses on television because satirical shows there have grown more and more popular over the past ten years (Lichtenstein & Nitsch, 2023). However, it should be noted that for satire to be most successful, the audience needs at least to have a basic understanding of the larger context of the critique(s) and the target (Caufield, 2008).…”