“…It was in this context that a phenomenon that does not go unnoticed by attentive observers appears to have emerged, namely: the rise of the funk music and culture, which is significantly consumed by young individuals, since funk music singers, known as MCs (Masters of Ceremony), use the cultural, symbolic and consumption references of this group at the time to write the lyrics of their songs. Although the rise of this type of musical and cultural phenomenon has already been the subject of several studies conducted in different knowledge fields in Brazil (Silva, Santos & Cassandre, 2019;Faria, 2018;Resende, 2017), there are issues yet to be investigated. It is in this context that one finds a gap at the time to think about the phenomenon of consumption by groups of young individuals, who aim at differentiating themselves from their peers by building an identity seen as cool by their group.…”