Consumers’ willingness to pay for organic chicken breast: Evidence from choice experiment

Loo, Ellen J. Van; Caputo, Vincenzina; Nayga, Rodolfo M.; Meullenet, Jean François; Ricke, Steven C.

doi:10.1016/j.foodqual.2011.02.003

Cited by 289 publications

(197 citation statements)

References 53 publications

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“…Similar findings were also reported by Van Loo et al, (2011) where it was indicated that better nutritious products are fetching good prices. From the Table 7 it can be inferred that Perceived Quality and Perceived Risk were found to have significant correlation with consumer overall purchase intention towards organic and cloned animal food products.…”

Section: Consumers Purchase Intentionsupporting

confidence: 88%

Untitled

2018

Int.J.Curr.Microbiol.App.Sci

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Section: Consumers Purchase Intentionsupporting

confidence: 88%

Untitled

2018

Int.J.Curr.Microbiol.App.Sci

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“…This model is based on the following quite restrictive assumptions: 1) the consumers are assumed to be homogeneous, which implies that all coefficients for all attributes considered in the utility function are assumed to be the same across the sample; 2) the property of independent of IIA holds; and 3) errors are independent over time (Hensher et al, 2005;Van Loo et al, 2011).…”

Section: Methodology the Extended Random Parameter Logit Model (Ghr-rpl)mentioning

confidence: 99%

“…The WTP for product attributes is the price change associated with a unit increase in a given attribute and can be calculated as the negative ratio of the partial derivative of the utility function with respect to the attribute of interest, divided by the derivative of the utility function with respect to the variable "Price" (Van Loo et al, 2011):…”

Section: Methodology the Extended Random Parameter Logit Model (Ghr-rpl)mentioning

confidence: 99%

Revealing additional preference heterogeneity with an extended random parameter logit model: the case of extra virgin olive oil

Yangui

Costa‐Font

Gil

2014

Span. j. agric. res.

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Methods that account for preference heterogeneity have received a significant amount of attention in recent literature. Most of them have focused on preference heterogeneity around the mean of the random parameters, which has been specified as a function of socio-demographic characteristics. This paper aims at analyzing consumers’ preferences towards extra-virgin olive oil in Catalonia using a methodological framework with two novelties over past studies: 1) it accounts for both preference heterogeneity around the mean and the variance; and 2) it considers both socio-demographic characteristics of consumers as well as their attitudinal factors. Estimated coefficients and moments of willingness to pay (WTP) distributions are compared with those obtained from alternative Random Parameter Logit (RPL) models. Results suggest that the proposed framework increases the goodness-of-fit and provides more useful insights for policy analysis. The most important attributes affecting consumers’ preferences towards extra virgin olive oil are the price and the product’s origin. The consumers perceive the organic olive oil attribute negatively, as they think that it is not worth paying a premium for a product that is healthy in nature.

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“…Product" beef steak attribute was significantly higher than that of other attributes such as guaranteed tender, guaranteed lean, and enhanced nutrition [11]. Similarly, Van Loo et al (2011) reported that the willingness to pay of US consumers for organic chicken was much higher when the product had a "USDA certified organic" label than that of a general organic label [19]. In a study on the willingness to pay for organic yogurt, De Marchi et al (2016) observed that, among the 173 US consumers surveyed, the willingness to pay for healthy and environmentally-friendly food labels was the highest for the "USDA organic" logo, followed by the willingness to pay for health attributes, i.e., diets low in saturated fat and cholesterol, and the environmentally-friendly label, i.e., carbon trust label [20].…”

Section: Literature Reviewmentioning

confidence: 99%

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yuan) was the highest among all attributes, followed by "Green Food" certification (20.22 Yuan), "free from veterinary drug residues" label (23.18 Yuan), and location-of-origin (12.77 Yuan). However, there was only a moderate preference for "Safe Food" certification (8.10 Yuan). In addition, respondents from the more developed region (i.e., Jiangsu) had significantly higher WTP for all attributes than respondents from Anhui, a less developed region.The Random Parameter Logit model shows that better educational attainment and higher income were two factors that were associated with a higher WTP. The main policy recommendations are that public awareness of the different types of verifications should be improved and that authorization of certification logos should be enforced strictly so that food with certification logos are always reflective of the standard being followed.

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Consumers’ willingness to pay for organic chicken breast: Evidence from choice experiment

Cited by 289 publications

References 53 publications

Untitled

Untitled

Revealing additional preference heterogeneity with an extended random parameter logit model: the case of extra virgin olive oil

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

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