Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality

Nadeem, Waqar; Juntunen, Mari; Shirazi, Farid; Hajli, Nick

doi:10.1016/j.techfore.2019.119786

Cited by 172 publications

(176 citation statements)

References 112 publications

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“…Operant resources are individually possessed resources which are generally invisible and intangible and shaped out of skills and knowledge, while operand resources include tangible assets, such as economic resources (Alves et al, 2016). In addition, it is customersin this context, Airbnb guestswho actively co-create with companies and other customers, incorporate different resources and extract value in use (Nadeem et al, 2020).…”

Section: Growth Of Airbnb In Nordic Countries and The Dominance Of Simentioning

confidence: 99%

“…There have been calls for studies to concurrently examine both aspects of interactive value formation (IVF), a neutral and integrative term that includes both positive (value cocreation) and negative value outcomes (value co-destruction) and its sources in the context of the sharing economy (Nadeem et al, 2020;Sthapit & Björk, 2018) and adopt a customer-centric perspective (Camilleri & Neuhofer, 2017). In addition, the inherently inconsistent nature of these services (Sthapit, Björk, & Barreto, 2020) and the interactive nature of service encounters may lead to service failures and service recoveries (Sparks & McColl-Kennedy, 2001).…”

Section: Introductionmentioning

confidence: 99%

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Interactive value formation: drivers and outcomes from Airbnb guests’ perspectives

Sthapit

Björk

2020

Scandinavian Journal of Hospitality and Tourism

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This study explores interactive value formation, particularly the underlying drivers of three value outcomes in the Airbnb context: co-creation, co-destruction and co-recovery. The study focuses on reviews posted online by Airbnb guests in English. These posts contained customers' positive and negative experiences with Airbnb on Trustpilot. The data analysis uncovered two main themes that reflected the drivers of value co-creation, codestruction and co-recovery (company's customer service and hosts' actions). First, after a service failure, many guests experienced value co-destruction because they felt that Airbnb's customer service agents could not solve their problems in a timely and proper manner, while the use of successful recovery efforts by the service agents served as an antidote to value codestruction, thereby contributing to value co-recovery. Second, host's friendly behaviour, including prompt communication between the host and the guest, led to value co-creation. On the contrary, inadequate communication and unethical actions by the host generated value co-destruction among the guests and resulted in a decline in their well-being. The findings suggest that particular value dimensions can individually act as a source of either value co-creation or co-recovery, while their inadequate integration in the interactive value formation processes leads to value co-destruction.

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Section: Growth Of Airbnb In Nordic Countries and The Dominance Of Simentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Interactive value formation: drivers and outcomes from Airbnb guests’ perspectives

Sthapit

Björk

2020

Scandinavian Journal of Hospitality and Tourism

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“…The authors rely in their study on conceptual provisions that reveal the essence of the digital economy of entrepreneurship, formulated by Russian economists such as Ananyin, Zimin, Lugachev, Gimranov, and Skripkin (2018), Babkin and Chistyakova (2017), Lukyanova (2019), Tyaglov and Takmasheva (2018), Ustinova (2019). From the western authors it should be noted works of Müller and Hopf (2019), Nadeem, Juntunen, Shirazi, and Hajli (2019) and others.…”

Section: Problem Statementmentioning

confidence: 94%

“…sharing economy". Schering business models are able to identify, accumulate and use currently unused assets on the basis of digital technologies in order to obtain additional usefulness, create new value in the form of reputation, and as a result manage customer experience(Nadeem et al, 2019).Platform technologies in the transformation of business models of companies provide: -the implementation of one or more critical functions in a specific economic sphere; -defined standards and procedures for the overall architecture of solutions / products; -open or semi-open entrance for other companies, for development opportunities based on network interaction and partnership; -admission to participate in the development of the platform both complementary companies and competitors. Some foreign experts note that "the world community is rapidly entering the era of the digital platform economy, in which the tools and mechanisms based on the Internet and online platforms form the foundation of economic and social life" (Ustinova, 2019, p.35).…”

mentioning

confidence: 99%

Features Of The Transformational Changes Of Business Structures In The Digital Economy

Efremova¹,

Petryanina²

2020

European Proceedings of Social and Behavioural Sciences

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“…Examination of consumers' value co-creation in sharing economy; e.g., [57][58][59] Description of civil opportunities in collaborative economy based on sharing economy.…”

Section: Public Administration 67mentioning

confidence: 99%

Challenges of the Sharing Economy for SMEs: A Literature Review

Šoltysová

Modrák

2020

Sustainability

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The sharing economy is becoming increasingly popular in many sectors also thanks to the fact that not only young generation, but people of almost all ages are digitally literate, and therefore they readily participate in sharing economy practices. A very important part of their motivation comes from the knowledge that it is a great way to save money, but a no less important reason is the philosophical aspect, which is consistent with efforts to promote more sustainable consumption practices that prioritize access over ownership. The sharing economy has become a subject of interest not only among researchers and practitioners but also among policymakers and stakeholders who are concerned about the further extension of digital ecosystems. Fortunately, theorists from many fields, such as the commercial economy, gift economy, entrepreneurship, digital transformation, etc., pay due attention to this phenomenon. However, there is still room for focused exploration of this entrepreneurial and innovative approach from specific views in order to bring useful findings and insights on given issues. The intention of this study is to analyze the existing related literature and categorize sharing economy-based business models in relation to traditional business models. Potentially, this study can also contribute to a better understanding of the perspectives of the sharing economy in the transition of SMEs towards the Industry 4.0 paradigm.

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Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality

Cited by 172 publications

References 112 publications

Interactive value formation: drivers and outcomes from Airbnb guests’ perspectives

Interactive value formation: drivers and outcomes from Airbnb guests’ perspectives

Features Of The Transformational Changes Of Business Structures In The Digital Economy

Challenges of the Sharing Economy for SMEs: A Literature Review

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