Consumers preferences on nutritional attributes of dairy‐alternative beverages: hedonic pricing models

Abstract

In the past decade, dairy alternative beverages have gained its market position as a robust competitor for conventional milk in the United States. Consumers have gradually turned away from conventional milk, leading the push towards plant-based milk products because a growing number of consumers beginning to believe that plant-based foods are healthier and more environmentally friendly than animal-based foods. As indicated by Singhal, Baker, and Baker (2017), the increasing sales trend of non-dairy beverages in westernized counties is due to consideration that foods labeled as natural are perceived to be the most healthy and appropriate nutritional choice

Market-oriented Development of Plant-based Food and Beverage Products: A Usage Segmentation Approach

“…According to Kumar and Kapoor, when purchasing vegetarian food products, consumers considered three main types of attributes: credence attributes (e.g., nutritional value, freshness), search attributes (e.g., variety, size, and color), and experience attributes (e.g., taste, odor). Yang and Dharmasena (2020) found that when choosing a plant-based beverage, consumers commonly evaluate nutritional attributes such as calories, protein, fat, vitamin A and vitamin D, with protein being the most valued attribute. McCarthy et al (2017) likewise identified nutritional attributes to be important to consumers when choosing plant-based beverages, with sugar content in particular being an important attribute of consideration when making a purchase.…”

International Analysis of the Nutritional Content and a Review of Health Benefits of Non-Dairy Plant-Based Beverages

“…Almond, soy and coconut non-dairy beverages have been the recent market leaders, with the sales of oat-based beverages now experiencing a surge [ 2 ]. Preferences for the beverages vary depending upon a number of factors such as the flavor, price, packaging, taste, nutritional profile, and whether the product is organic, and free of genetically modified (GM) ingredients [ 6 , 7 ].…”

Hedonic pricing analysis for semen of dairy bulls in Brazil

“…The consumer’s perception of the product’s quality and the “healthy” characteristic are attributes increasingly demanded by consumers. In this sense, [ 33 ] indicated that consumers tend to pay premiums for nutritional attributes added to milk such as vitamins. [ 34 ] analyzed the Chinese market and the results found by this study showed that attributes of perception of nutritional content and green food have positive effects on food prices.…”