Consumers' intention towards the use of smart technologies in tourism and hospitality (T&amp;H) industry: a deeper insight into the integration of TAM, TPB and trust

Sujood, Sujood; Bano, Naseem; Siddiqui, Samiha

doi:10.1108/jhti-06-2022-0267

Cited by 26 publications

(15 citation statements)

References 105 publications

(151 reference statements)

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“…The theme consists of content that describes how consumers perceive and interact with VR. Due to the increased commercial interest in VR as a tool that may engage and enhance user experience, prior literature (see Adegoke et al, 2022; Ball et al, 2021; Bano & Siddiqui, 2022; Capasa et al, 2022; Chang, 2022; Grudzewski et al, 2018; Han et al, 2020; Huang et al, 2016; Kim & Hall, 2019; Krasonikolakis et al, 2021; Le et al, 2022; Lee et al, 2019, 2020; Leung et al, 2022; Moorhouse, 2019; Schiopu et al, 2022; Seong & Hong, 2022; Tan et al, 2022) have laid significant groundwork in this area, examining user interactions through the lenses of experience, behavior, and marketing.…”

Section: Discussionmentioning

confidence: 99%

“…For instance, the elderly, those with physical disabilities, or individuals from economically disadvantaged backgrounds can explore global destinations virtually, thereby democratizing the travel experience and fostering inclusivity. In response to these economic and health‐related challenges, substantial research attention has been directed toward understanding user perceptions and receptivity to virtual travel experiences as an alternative to physical travel (e.g., Bano & Siddiqui, 2022; Capasa et al, 2022; Chang, 2022; Kim & Hall, 2019; Le et al, 2022; Leung et al, 2022; Schiopu et al, 2022; Tan et al, 2022).…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Virtual reality: A review and a new framework for integrated adoption

Fares,

Aversa,

Lee

et al. 2024

Int J Consumer Studies

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Scholarly research on virtual reality (VR) is characterized by a dynamic tension between VR's potential and the challenges impeding its adoption. Grounded in a mixed‐methods systematic review, this research examines the drivers influencing consumer VR adoption by rigorously combining qualitative and quantitative analyses of 158 scholarly articles ranging from 1996 to 2023. Based on an extensive analysis of VR adoption literature, we introduce the Virtual Reality Integrated Adoption Framework (VRIAF), which is the first mixed‐methods systematic review focusing exclusively on VR adoption. This empirically substantiated model integrates key determinants of VR adoption such as consumer attitudes, perceived enjoyment, ease of use, social influences, and previous user experiences. The research identifies four pivotal themes through qualitative exploration, further elucidated by quantitative meta‐analyses and weight analyses. These themes encompass the user experience in VR environments, the role of VR in construction and design, the immersive attributes of VR technologies, and the ongoing technological advancements influencing adoption patterns. This research contributes significantly to the theoretical understanding of VR adoption and provides practical insights for VR professionals. By delineating future research directions, the study bridges the gap between theoretical exploration and practical application, offering a valuable resource for both scholars and practitioners in the field of VR.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Virtual reality: A review and a new framework for integrated adoption

Fares,

Aversa,

Lee

et al. 2024

Int J Consumer Studies

View full text Add to dashboard Cite

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“…Gadalla et al (2013) noted the need for research incorporating the unique elements of metaverse retailing, such as human touch, virtual trials, fantasy products and emotional expressiveness. Sujood and Siddiqui (2022) called for expanding the traditional technology adoption models with trust when explaining hospitality customers' intention to use smart technologies. Future research should investigate both the technical and intangible appeals of metaverse environments that would increase users' motivation to try them.…”

Section: Metaverse For Tourismmentioning

confidence: 99%

A buzzword, a phase or the next chapter for the Internet? The status and possibilities of the metaverse for tourism

Wei

2023

JHTI

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PurposeGrowing recognition of the metaverse has implied its far-reaching impacts on the tourism and hospitality industry. This paper sets out to detail the status of metaverse-related research in tourism and hospitality, propose intriguing directions for future studies and highlight multiple areas that call for immediate attention from practitioners in navigating the metaverse phenomenon.Design/methodology/approachThis viewpoint paper referenced the extant academic discussion on the metaverse, based on which timely suggestions for academia and practices are proposed.FindingsThis viewpoint paper presents an account of the metaverse and discusses the status of metaverse-related research in hospitality and tourism. It then proposes intriguing avenues for future research around the topics of marketing, reconceptualizing service quality, attitude and behaviors, electronic customer-to-customer interactions, transformative impacts on the society well-being and research methodology. Multiple areas that call for immediate attention from practitioners in navigating the metaverse phenomenon are also highlighted. Both scholars and industry organizations are called upon to assume some responsibility for mapping out protocols to guide the appropriate development, use and governance of metaverse worlds. Governments and policymakers are further encouraged to consider the ramifications of metaverse development for individuals and society and to devise proactive mitigation strategies.Practical implicationsThis viewpoint paper proposes several directions for future business practices in the areas of co-creation, experiential consumption, and emerging critical issues in healthcare, human resources, and social media services. It expects to inspire more discussion about the potential impacts of metaverse on the wider society. Its practical significance will further expand the theoretical foundation of the metaverse research and makes this viewpoint paper an intriguing prospect.Originality/valueThe nascent stage of academic discussion intended to guide the development of metaverse is noteworthy, which forms a notable contrast with the growing recognition of its potential of co-creating transformational experiences in hospitality and tourism. This viewpoint paper joins the current academic conversations acknowledging this phenomenon in hospitality and tourism. Provided the notable topicality and empirical relevance, the expanded scope and rich content the present viewpoint paper provides for metaverse will offer a fruitful ground for future research to tap further into currently underrepresented areas.

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“…TPB, the most popular theoretical framework used to examine and predict human behaviour, has also been used for studying technology adoption because of the strong empirical evidence (Chang et al , 2009; Hu and Zhang, 2016; Ajzen, 2020). BI in using technologies has been the subject of ongoing research during the pandemic because of the shift in obtaining and availing resources and services from offline to online mode (Ishfaq and Mengxing, 2021; Sujood et al , 2022; Santosa et al , 2022).…”

Section: Literature Review and Hypothesis Formulationmentioning

confidence: 99%

User’s intention towards the use of digital libraries: a post COVID-19 scenario

Sujood,

Siddiqui,

Nafees

et al. 2023

DLP

Self Cite

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Purpose Following a crucial COVID-19 pandemic lockdown, the coronavirus has affected every academic institution, particularly libraries and information centres. To address this unprecedented scenario, libraries’ staff has decided to provide their services via digital access while staying close to the users. To predict users’ intention to use digital libraries after COVID-19, the authors combined the technology acceptance model (TAM), the theory of planned behaviour (TPB) and perceived risk. Design/methodology/approach Data were collected via a paper-based questionnaire using a convenient sampling method which was distributed at two major libraries; Maulana Azad Library, Aligarh Muslim University and Dr Zakir Husain Library, Jamia Millia Islamia in India. Findings Empirical findings suggested that all the proposed hypotheses were supported, and the integrated model had strong explanation power as the proposed model explained a 74.5% variance in users’ intention to use digital libraries after COVID-19. Research limitations/implications This study offers substantial information to librarians, digital libraries, universities, institutes and other stakeholders and sheds light on the potential for a developing nation to transition to an economy with a strong digital infrastructure. The scope of the study is constrained to the users in India only, hence, leading to the possibility that it may be challenging to generalize the findings. Originality/value According to the best of the authors’ knowledge, it is one of the few studies to predict users’ intentions for using digital libraries after COVID-19 by applying the integrated model of TPB and TAM in an emerging economy. It helped understand the users’ attitudes towards using the digital services and resources available at the respective libraries. It also contributed considerably to the argument that users have grown accustomed to harnessing digital libraries during the post-COVID-19 period.

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Consumers' intention towards the use of smart technologies in tourism and hospitality (T&H) industry: a deeper insight into the integration of TAM, TPB and trust

Cited by 26 publications

References 105 publications

Virtual reality: A review and a new framework for integrated adoption

Virtual reality: A review and a new framework for integrated adoption

A buzzword, a phase or the next chapter for the Internet? The status and possibilities of the metaverse for tourism

User’s intention towards the use of digital libraries: a post COVID-19 scenario

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