Consumers and their buying decision making based on price and information about corporate social responsibility (CSR). Case study: undergraduate students from a private university in mexico

Trapero, Florina Guadalupe Arredondo; Lozada, Verónica del Carmen Maldonado de; García, Jorge De la Garza

doi:10.1016/s0123-5923(10)70136-4

Cited by 24 publications

(14 citation statements)

References 7 publications

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“…Higher perceived service quality relates to higher perceived ease of payment, which links to higher frequency of transit use. The results largely agree with the results for consumption of products and services in other industrial sectors (e.g., Arredondo Trapero et al, 2010;Lotz et al, 2013;Webb et al, 2008;Xia et al, 2004). The agreement is non-trivial because transit is a regulated public service and thus essentially differs from private sector products and services.…”

Section: Discussionsupporting

confidence: 81%

“…Previous empirical findings from other industrial sectors indicate that CSR relates to higher positive evaluation of product quality (Lotz et al, 2013), and higher willingness to pay (Arredondo Trapero et al, 2010), while they are also willing to penalize companies with socially irresponsible behavior (Arredondo Trapero et al, 2010). Therefore, we explore three hypotheses about the linkage between CSR and transit use: H4: Higher perceived CSR is associated with higher perceived service quality.…”

Section: Research Hypothesesmentioning

confidence: 98%

“…Evidence shows that customer loyalty, willingness to pay and purchase intentions are associated with perceived fairness, because consumers are willing to pay higher prices, associate higher quality and switch to products that are linked to social corporate responsibility and fair trade (e.g., Martin et al, 2009;Reinstein and Song, 2012; e.g., Lotz et al, 2013). Moreover, consumers are willing to punish firms for perceived unfair prices (Schein, 2002) and socially irresponsible behavior (Arredondo Trapero et al, 2010). Consumers' consideration of fairness grows stronger in times of economic recession due to increasing frustration over salary erosion and need to face higher prices and shrinkage of products and services (Ferguson, 2014).…”

Section: Introductionmentioning

confidence: 99%

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The relationship between young people׳s transit use and their perceptions of equity concepts in transit service provision

Kaplan

Silva²,

Ciommo

2014

Transport Policy

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Theory of planned behavior Structural equation models a b s t r a c tThis study investigates the effect of price and travel mode fairness and spatial equity in transit provision on the perceived transit service quality, willingness to pay, and habitual frequency of use. Based on the theory of planned behavior, we developed a web-based questionnaire for revealed preferences data collection. The survey was administered among young people in Copenhagen and Lisbon to explore the transit perceptions and use under different economic and transit provision conditions. The survey yielded 499 questionnaires, analyzed by means of structural equation models. Results show that higher perceived fairness relates positively to higher perceived quality of transit service and higher perceived ease of paying for transit use. Higher perceived spatial equity in service provision is associated with higher perceived service quality. Higher perceived service quality relates to higher perceived ease of payment, which links to higher frequency of transit use.

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Section: Discussionsupporting

confidence: 81%

Section: Research Hypothesesmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

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The relationship between young people׳s transit use and their perceptions of equity concepts in transit service provision

Kaplan

Silva²,

Ciommo

2014

Transport Policy

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“…However, some studies also revealed that people do not always mean what they say, which could depend on many factors, such as the way questions are formulated, self-judgement, social desirability, and other cognitive factors that may lead respondents to report false information [91]. As an example, even if a large number of surveys have shown that a large number of consumers do care about the ethical aspect of the products they buy [92], empirical studies show that actually a few consumers behave accordingly and are willing to pay more for ethical products [93][94][95]. Therefore, educating people on sustainability and sustainable investing may not be enough to make them willing to invest in ESG products.…”

Section: Financial Educationmentioning

confidence: 99%

Will the EU Commission Successfully Integrate Sustainability Risks and Factors in the Investor Protection Regime? A Research Agenda

Siri

Zhu

2019

Sustainability

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Building a common EU framework for sustainable finance undoubtedly implies the integration of sound and sustainable processes and skills across the whole structure and governance of financial institutions. Consequently, a new financial paradigm is going to be needed, which will require the strengthening of investor care and protection, so contributing to the restoration of trust in the financial sector. In particular, on 18 December 2018, the European Securities and Markets Authority (ESMA) launched two public consultations on draft technical advice for the integration of sustainability risks and factors into the Directive on Markets in Financial Instruments (MiFID), the Alternative Investment Fund Managers Directive (AIFMD), and the Undertakings for Collective Investment in Transferable Securities Directive (UCITS) regimes, with the aim to clarify the so-called fiduciary duties and to increase transparency in the financial services industry. However, the success of the EU initiatives on investor protection regulation may be seriously endangered by the existence of many challenges, weaknesses, and contradictions raised by economists and stakeholders in relation to the definition of sustainability, ESG data availability and reliability, the development of an EU taxonomy, conflicts of interest, product governance, and suitability assessment. This paper starts by briefly analyzing the recent developments of the regulation of sustainable finance at the global level, then offers a more detailed view on the establishment of a common regime on sustainable finance in the EU, with particular reference to the action plan ‘Financing Sustainable Growth’. Then, it examines the recent proposals for regulation on sustainable finance, specifically considering the barriers to the integration of sustainability risks and factors in the EU investor protection regulation—with particular reference to investment services—with respect to its four main dimensions: (1) disclosure of product information, (2) conduct of business (COB) rules, (3) product governance and intervention, and (4) financial education. The paper concludes that the EU reforming proposals, though admirable, risk oversimplifying a complex issue that cannot be easily solved without considering its practical implications on each category of financial operators in the performance of different financial services.

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“…Entonces, la definición de consumo socialmente responsable (csr) tiene un valor histó-rico en el mercado y, actualmente, en rse. No obstante, en México los consumidores no se muestran interesados sobre las prácticas de rse y toman su decisión de compra conforme al precio (Arredondo, Maldonado & de la Garza, 2010;Dueñas, Perdomo-Ortiz & Villa, 2014).…”

Section: Revisión De Literatura Responsabilidad Social Empresarialunclassified

La responsabilidad social empresarial en la imagen de marca afectiva y reputación

Echeverría-Ríos

Ábrego-Almazán

Quintero

2018

Innovar

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RESUMEN: La responsabilidad social empresarial (rse) se ha convertido en uno de los aspectos relevantes para los consumidores, ya que se preocupan por el tipo de empresa que está detrás del producto o servicio que adquieren. El propósito de esta investigación es determinar la influencia de la rse en la imagen de marca afectiva y la reputación en el sector de autoservicios. Por esta razón, se desarrolló un estudio empírico en la zona centro del estado de Tamaulipas (México) a 316 consumidores. El análisis de los datos recabados fue a través de la técnica estadística de Mínimos Cuadrados Parciales. Finalmente, los resultados indican que la rse afecta directa y significativamente a la imagen de marca y la reputación en la dimensión legal; no obstante, se pudo observar que la dimensión económica no muestra inferencia significativa.PALABRAS CLAVE: imagen marca afectiva, reputación, responsabilidad social empresarial. IntroducciónActualmente, el sector de negocios le da importancia a la responsabilidad social empresarial (rse), debido a que hay clientes que prefieren productos que se vendan en empresas socialmente responsables, sin importar el precio de los productos. Este fenómeno se refleja también en un beneficio común para la sociedad, ya que a largo plazo las empresas pueden obtener una ganancia al conseguir la confianza y la fidelidad del cliente.Parte de las percepciones del cliente acerca de las empresas son dictadas por las marcas, ya que forman parte de la vida cotidiana de los consumidores, lo que se manifiesta en sus experiencias acumuladas a través del Marketing CORPORATE SOCIAL RESPONSIBILITY IN AFFECTIVE BRAND IMAGE AND BRAND REPUTATIONABSTRACT: Corporate Social Responsibility (csr) has become one of the most significant aspects for consumers, since they are concerned about the type of company behind the product or service they acquire. The purpose of this research is to determine the influence of csr on affective brand image and brand reputation in self-service sector companies. For this reason, an empirical study was developed in the central area of the state of Tamaulipas (Mexico) with 316 consumers. Data analysis was completed through Partial Least Squares statistical technique. The results indicate that csr directly and significantly affects brand image and reputation in the legal dimension. However, as observed, the economic dimension does not show a significant inference. KEYWORDS: Affective brand image, brand reputation, Corporate Social Responsibility.A RESPONSABILIDADE SOCIAL EMPRESARIAL NA IMAGEM DE MARCA AFETIVA E REPUTAÇÃO RESUMO: A responsabilidade social empresarial (rse) tem se convertido em um dos aspectos relevantes para os consumidores, já que estes se preocupam pelo tipo de empresa que está por trás do produto ou serviço adquirido. O propósito desta pesquisa é determinar a influência da rse na imagem de marca afetiva e na reputação no setor de autosserviço. Por essa razão, desenvolveu-se um estudo empírico na região central do estado de Tamaulipas (México) a 316 consumidores. A análi...

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Consumers and their buying decision making based on price and information about corporate social responsibility (CSR). Case study: undergraduate students from a private university in mexico

Cited by 24 publications

References 7 publications

The relationship between young people׳s transit use and their perceptions of equity concepts in transit service provision

The relationship between young people׳s transit use and their perceptions of equity concepts in transit service provision

Will the EU Commission Successfully Integrate Sustainability Risks and Factors in the Investor Protection Regime? A Research Agenda

La responsabilidad social empresarial en la imagen de marca afectiva y reputación

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