Consumer willingness to purchase organic products: Application of the theory of planned behavior

Maloney, Jennifer; Lee, Min Young; Jackson, Vanessa; Miller-Spillman, Kimberly A.

doi:10.1080/20932685.2014.925327

Cited by 54 publications

(44 citation statements)

References 32 publications

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“…This finding is in line with earlier research Vehmas and Raudaskoski [52] that showed consumers are more interested in finding their own personal fashion needs and then focus on the ethical issues. It was consistent with Maloney and Lee [26] and Tu and Hu [36] that showed the most significant factor on purchase intention is an attitude which was followed by the perceived behavioural control and then subjective norms on the construct intention. Moreover, according to qualitative results, touching the clothes is the most important factor, particularly for women, which agrees well with the findings in extant studies [3,18,53].…”

Section: Discussionsupporting

confidence: 87%

“…In addition, Saricam and Okur [25] and Wai Yee and Hassan [3] investigated that the consumers actually have positive feelings and beliefs about the Eco-fashion products but the reason why they avoid purchase them are related to the attitude of the poor quality, high prices and unfashionable. Maloney and Lee [26] showed that there is a strong relationship between attitude toward Eco-fashion clothes and behavioural purchase intentions. Reiley and DeLong [27] found that participants who sought and wore clothing from recycled sources perceived their appearance as unique more than those who acquired their clothing from only new sources, therefore this attitude makes them interested in buying these types of clothes.…”

Section: A Attitude Toward Eco-fashion Clothes and Purchase Intentionmentioning

confidence: 99%

“…Consumers perform a particular behaviour if they have both the ability and confidence. Maloney and Lee [26] and Zhang and Chen [18] showed perceived behavioural control is positively associated with purchase intention for Eco-fashion clothes made of organic materials, though it has less influential factor on the purchase intention. In addition, Paul and Modi [4] found out that the attitude and perceived behavioural control influence purchase intention, while subjective norms do not have any effect.…”

Section: Perceived Behavioural Control Toward Eco-fashion Clothes mentioning

confidence: 99%

“…Their opinions and attitudes may yield valuable insights into our study. Prior to the interviews, we designed an interview protocol, outlining all the major questions that were developed using the literature reviews on factors which influence on purchase behaviour of sustainable clothes [26,42,43]. Each thirtyminute interview was audio recorded with the interviewee's permission.…”

Section: In-depth Studymentioning

confidence: 99%

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Consumer Purchase Behavior of Eco-Fashion Clothes As a Trend to Reduce Clothing Waste

Jalil¹,

Shaharuddin²

2019

IJITEE

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Eco-fashion clothes offer considerable promise to reduce clothing waste associated with improving consumer profits and the health of the community. The aim of this paper is to explore the consumer purchase behaviour toward Eco-fashion clothes made of recycled materials. The clothing waste is increasing each year and there is a lack of landfill sites for disposing of them. This resulted in governments encourage industries markets to recycle more. However, it is necessary to support the clothing recycling technology program, and the achievement of those markets depends on consumer demand for these products. Hence, understanding consumer behaviour toward Eco-fashion clothes made of recycled materials can provide a basis to develop effective guidelines for disposal and purchase recycled clothes. This study applied the Theory of Planned Behaviour (TPB) as the foundation of the consumer’s behaviour. A two-stage mixed-method approach was explored. Statistical analysis was commenced through direct logistic regression. The model was tested via structural equation modelling (PLS-SEM). Overall, findings reveal that the most significant factor on purchase intention of Eco-fashion clothes is the positive attitude which was followed by the perceived behavioural control and then subjective norms on the construct intention. Furthermore, there is a strong connection to sustainable disposal clothing behaviour and purchase behaviour toward Eco-fashion clothes. Hence, strengthening people attitude in order to purchase Eco-fashion clothes made of recycled contents as a sustainable trend is applicable to help reduction of clothing waste. This happens when people’s need is along with these clothes. The implications of this study can be examined from an educational and managerial perspective to form an effective strategy to encourage an increased rate in the disposal of clothing toward recycling and development policies to improve recycling technology programs. Therefore, it can lead to produce clothes made of recycled materials based on the consumer's needs and distribute them in the fashion market

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Section: Discussionsupporting

confidence: 87%

Section: A Attitude Toward Eco-fashion Clothes and Purchase Intentionmentioning

confidence: 99%

Section: Perceived Behavioural Control Toward Eco-fashion Clothes mentioning

confidence: 99%

Section: In-depth Studymentioning

confidence: 99%

See 2 more Smart Citations

Consumer Purchase Behavior of Eco-Fashion Clothes As a Trend to Reduce Clothing Waste

Jalil¹,

Shaharuddin²

2019

IJITEE

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show abstract

“…As consumers show increasing conscientiousness, the industry recognizes that it must address consumer concerns to maintain its ecosystem (Maloney, Lee, Jackson, & Miller‐Spillman, ; Peattie, ). To find a proper marketing strategy to meet consumer needs, to promote sustainable consumer consumption, and to generate a sustainable industry ecosystem, researchers have begun analyzing consumer motivations (Peattie, ).…”

Section: Introductionmentioning

confidence: 99%

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q‐R methodologies

Song

2017

Int J Consumer Studies

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While sustainability has increasingly attracted the attention of scholars and practitioners, consumer attitudes and behaviors toward sustainable consumption have not yet been elucidated. The decision‐making process around sustainable consumption involves diverse and complex considerations including some forms of compromise (tradeoff). In addition, sustainability is a broad and subjective concept, and is not a primary attribute of a product Impacting the choices of consumers. Therefore, it is necessary to apply new methods to overcome the limitations of conventional evidence‐based research. This research uses Q and Q‐R methodologies to identify consumers' subjective viewpoints toward sustainable fashion and to present socio‐demographic differences across segments of sustainable fashion consumers. Study 1 uses Q methodology to interview 26 consumers and to identify four types of decision makers: doubtful egoists, single‐minded bystanders, wavering intellects, and opinion leaders. Study 2 uses Q‐R methodology to verify the psychological and socio‐demographic variables among 328 consumers. The research provides useful suggestions for selecting and approaching target consumer segments in the sustainable fashion industry.

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Effect of the event strength of the coronavirus disease (COVID‐19) on potential online organic agricultural product consumption and rural health tourism opportunities

Yin

Chen

2021

Manage Decis Econ

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The coronavirus disease (COVID‐19) outbreak has raised consumer concerns about health. By employing 306 online questionnaires, we identify COVID‐19's effect on online organic agriculture product consumption and rural health tourism intention based on stimulus‐organism‐response theory and event system theory by incorporating risk information disclosure of COVID‐19 as the moderating variable and health consciousness and risk perception as the mediating variables. These findings suggest that considering the impact of COVID‐19 can help focus the production and online sales of organic agricultural products, the establishment and improvement of rural health facilities, and the marketing of rural health tourism.

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Consumer willingness to purchase organic products: Application of the theory of planned behavior

Cited by 54 publications

References 32 publications

Consumer Purchase Behavior of Eco-Fashion Clothes As a Trend to Reduce Clothing Waste

Consumer Purchase Behavior of Eco-Fashion Clothes As a Trend to Reduce Clothing Waste

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q‐R methodologies

Effect of the event strength of the coronavirus disease (COVID‐19) on potential online organic agricultural product consumption and rural health tourism opportunities

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