Consumer Tendency to Regret: Validation of a Measurement Scale

Delacroix, Éva; Jourdan, Philippe

doi:10.1177/205157070702200102

Cited by 18 publications

(31 citation statements)

References 57 publications

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“…Regret is an emotional state that people may experience when they perceive that an adverse life outcome was caused by their own bad decisions (Zeelenberg & Pieters, 2007). Similarly, the disposition to feel regret, also referred to as regret proneness, is stronger among people who have a tendency to compare their life outcomes to what might have been if only they had made better decisions (Delacroix & Jourdan, 2007;Schwartz, Ward, Monterosso, Lyubomirsky, White & Lehman, 2002;Zeelenberg & Pieters, 2007). Such "if only…" counterfactual thinking can help to generate strategies for improving future decisions (Roese, 1997) but can also produce crippling levels of self-blame (Davis, Lehman, Silver, Wortman, & Ellard, 1996).…”

mentioning

confidence: 99%

Late‐life Depression, Suicidal Ideation, and Attempted Suicide: The Role of Individual Differences in Maximizing, Regret, and Negative Decision Outcomes

Bruin

Dombrovski

Parker

et al. 2015

Behavioral Decision Making

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Suicide rates are highest in adults of middle and older age. Research with psychiatric patients has shown that proneness to feel regret about past decisions can grow so intense that suicide becomes a tempting escape. Here, we examine the additional role of individual differences in maximizing, or the tendency to strive for the best decision, rather than one that is good enough. We provided individual-differences measures of maximizing, regret proneness, and negative life decision outcomes (as reported on the Decision Outcome Inventory or DOI) to a non-psychiatric control group, as well as three groups of psychiatric patients in treatment for suicide attempts, suicidal ideation, or non-suicidal depression. We found that scores on the three individual-differences measures were worse for psychiatric patients than for non-psychiatric controls, and were correlated to clinical assessments of depression, hopelessness, and suicidal ideation. More importantly, maximizing was associated with these clinical assessments, even after taking into account maximizers’ worse life decision outcomes. Regret proneness significantly mediated those relationships, suggesting that maximizers could be at risk for clinical depression because of their proneness to regret. We discuss the theoretical relevance of our findings and their promise for clinical practice. Ultimately, late-life depression and suicidal ideation may be treated with interventions that promote better decision making and regret regulation.

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confidence: 99%

Late‐life Depression, Suicidal Ideation, and Attempted Suicide: The Role of Individual Differences in Maximizing, Regret, and Negative Decision Outcomes

Bruin

Dombrovski

Parker

et al. 2015

Behavioral Decision Making

View full text Add to dashboard Cite

show abstract

“…Similarly, Schoeffler (1962) claims cognitive dissonance that stems from the difference between the value after purchase and alternative value as the economic reflection of regret. The notion of regret that is mentioned in economical approaches has made its way to marketing literature too (Lee and Cotte, 2009;Bui et al, 2009;Delacroix and Jourdan, 2007;Diecidue et al, 2012). Zeelenber et al (1998) state that individual efforts (actions taken to reverse regret) lay at the base of the notion of regret.…”

Section: Regretmentioning

confidence: 99%

Influence of Regret and Regret Reversing Effort on Dissatisfaction and Repurchase Intention after Purchasing Fashion Products

Durmaz¹,

Demirağ²,

Çavuşoğlu³

2020

Preprint

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Purpose: The purpose of this study is to determine the effects of post-purchase regret felt by consumers buying fashion products and their efforts to reverse their regrets, on dissatisfaction and their repurchase intention. Design/Methodology/Approach: The population of this research consists of the consumers in Gaziantep who buy fashion products and regret their purchase for any reason. Out Of non-probability sample methods, convenience sampling was used. Thinking that this can represent the population of the study, the sample number was determined as 441. In order to test the hypotheses, Smart PLS 3 (Partial Least Squares) statistics programme was used. Bootstrapping technique was used to test the hypotheses intended to be measured in the study. Findings: The tests show that regret positively affect dissatisfaction (ß=,544, p<0,001) and the effort to reverse the feeling of regret. In addition, regret negatively affect repurchase intentions. Another variable, dissatisfaction negatively affect re-purchasing intention and regret reversing efforts positively affect re-purchasing intentions. Research limitations: Because the study is restricted by time, cost, accessibility, control difficulties; the whole of the population was not reached. The study is conducted with the data obtained from 441 consumers in Gaziantep and evaluations made by consumers who prefer ready-made wear. Practical implications: The results show that regret experienced in the past negatively affect re-purchasing process. It has been determined that the consumers can diminish their regret when they try to reverse it and this situation strengthens their re-purchasing intentions. Hence, it is thought to be beneficial to ensure that consumers are aware of their regrets and to focus on strategies that help enterprises to reverse this regret. Originality/value: Even though there are studies that associate regret with dissatisfaction and repurchase intentions, there are very few studies that focus on regret reversing efforts. There is no such study in local literature. Therefore, this study is original in these aspects and it is thought that it will contribute to the body of literature.

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“…Decisions can become unpleasant when consumers feel they have made an incorrect choice. The intensity of regret in the context of consumption may increase depending on the characteristics of the situation and personality (Delacroix & Jourdan, 2007). Thus, it proposes:…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer purchase regret: how personality influences outcome regret and process regret

Zulkarnain¹,

Novliadi²,

Zahreni³

et al. 2018

JBRMR

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Consumers will evaluate the products they have purchased, whether the product meets their need. The discrepancy between what they want and what they have purchased may lead consumers in purchase regret. Personality plays an important role in determining of consumer purchase regret. The aims of this study are to investigate personality influences toward consumer post purchase regret. This study was quantitative and involved 207 undergraduate students at state University in Medan, Indonesia. The statistical analysis showed that Big Five personality traits; extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience were related to post purchase regret, even outcome regret or process regret. The result confirms that anticipated regret is proved to lead to increased levels of effort, when consumer executes his/her behavioural intentions. Behavioural intentions are more likely to motivate and energize the target behaviour when they embodied with anticipated regret. These findings indicate that it is important for managers to focus on the antecedents of regret and to mitigate its consequences.

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Consumer Tendency to Regret: Validation of a Measurement Scale

Cited by 18 publications

References 57 publications

Late‐life Depression, Suicidal Ideation, and Attempted Suicide: The Role of Individual Differences in Maximizing, Regret, and Negative Decision Outcomes

Late‐life Depression, Suicidal Ideation, and Attempted Suicide: The Role of Individual Differences in Maximizing, Regret, and Negative Decision Outcomes

Influence of Regret and Regret Reversing Effort on Dissatisfaction and Repurchase Intention after Purchasing Fashion Products

Consumer purchase regret: how personality influences outcome regret and process regret

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