Consumer's willingness to pay more for municipal supplied water: a case study

Raje, Dhananjay; Dhobe, P.S.; Deshpande, Ashok

doi:10.1016/s0921-8009(02)00054-x

Cited by 62 publications

(36 citation statements)

References 7 publications

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“…That is, when customers have a higher perceived value in relation to the cost of the product, they are willing to pay a relatively expensive price [72]. In addition, willingness to pay more has a major effect on the enhancement of sales and revenues, so it has been studied in diverse fields [5,73,74]. …”

Section: Willingness To Pay Morementioning

confidence: 99%

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

2017

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Abstract:In recent years, as natural environmental problems have become more serious, environmentally friendly airlines have been attracting attention from many practitioners and scholars. The purpose of this study was to apply the concept of psychological benefits of green brands in an environmentally friendly airline context. Based on the theoretical relationships between the conceptual constructs, a model was developed and then evaluated using data collected from 322 airline passengers in Korea. The results indicated that the three sub-dimensions of psychological benefits of green brands (i.e. warm glow, self-expressive benefits and nature experiences) help to enhance the overall image of an environmentally friendly airline. Furthermore, the overall image plays an important role in the formation of three outcome variables: intentions to use, word-of-mouth intentions and willingness to pay more. Lastly, gender moderates the relationship between overall image and intentions to use.

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Section: Willingness To Pay Morementioning

confidence: 99%

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

2017

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“…The consumers' WTP is becoming increasingly popular and is one of the standard approaches that is used by market researchers and economists to place a value on goods or services for which no market-based pricing mechanism exists [14,15]. Experiences show that very high level of WTP for water is observed in developing countries [16][17][18][19][20].…”

Section: Introductionmentioning

confidence: 99%

“…However, CVM is still useful tool for water resource management in developing countries [19,20,24]. The indirect approach involves observing consumers' behavior and modeling of behavior based on the approximate expenditure in terms of time and money to obtain the goods or services and infer about WTP through measurement of revealed preference [26,18,27]. The revealed preferences approach derives WTP values indirectly from the actual market behavior of individuals.…”

Section: Introductionmentioning

confidence: 99%

Farmers’ Willingness to Pay for Irrigation Water: A Case of Tank Irrigation Systems in South India

Chandrasekaran

Sureshkumar

Palanisami³

2009

Water

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Abstract:The economic value of tank irrigation water was determined through Contingency Valuation Method by analyzing farmers' willingness to pay for irrigation water under improved water supply conditions during wet and dry seasons of paddy cultivation. Quadratic production function was also used to determine the value of irrigation water. The comparison of the economic value of water estimated using different methods strongly suggests that the present water use pattern will not lead to sustainable use of the resource in the tank command areas. Policy options for sustainable use of irrigation water and management of tanks in India were suggested.

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“…In this context, a large majority of the customers receive water between 3 to 4 hours daily and it can be inferred that the level of satisfaction amongst customers in both planned and unplanned areas is very low. Probability of a respondent agreeing to pay higher decreases with increasing bid price (MacDonald et al, 2005;Willis et al, 2005;Raje et al, 2002). Typically the difference between parameter estimates between MNL and MNP models are slight.…”

Section: Discussionmentioning

confidence: 99%

Water Pricing, Affordability and Public Choice: An Economic Assessment from a Large Indian Metropolis

Dutta¹,

Verma²

2009

IJEF

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The combined use of surface and groundwater that recognizes site-specificity and communities' preference structure can greatly determine the social and economic sustainability of communities in a growing metropolis. Utilizing both primary and secondary information pertaining to the water sector of India's capital city, this paper collectively looks at water demand, public choice and financial sustainability of water supply augmentations in both planned urban and unplanned peri-urban areas having differing levels of planning and resource availability. Households' preference heterogeneity for water supply scenarios differentiated by their 'quality' (potable or non-potable) and 'source' (surface or groundwater) has been examined through a carefully designed choice experiment (CE) using iterative bidding game. Household's choice and preference behaviour for dual quality water (decentralized municipal water for drinking and local groundwater for other purposes), single potable quality water and the 'business-as-usual' scenarios are assessed through utility function based multinomial logit (MNL) and nested logit (NL) choice models. The values resulting from the analysis are assessed in terms of water supply augmentation options and their practical limits incorporating the choice and preferences from the heterogeneous planning environments typical of a metropolis.Keywords: Public choice, Water, Resource quality, Pricing, Willingness to pay IntroductionWhen considering natural resource use in an economic sense, questions of both 'adequacy' and 'quality' levels available to the communities are of vital importance. Economics, the application of choice offers a means of understanding the nature of the choices people make and, through this understanding, researchers or policy makers decide upon a 'resource-conservative' approach that satisfies society's demands as well as improves resource sustainability (Kolstad, 2003). Adequate quantity of water meeting safety standards whether sourced from underground aquifer or streams has been increasingly viewed as an economic good fundamental to people's health, survival, growth and development (Note 1). Due to increasing demand from the society and the economy, water has become a scarce resource. The scarcity is deepening day-by-day due to limited availability and supply constraints. Additional quality deterioration further exacerbates water scarcity (Ahmad et al., 2005). The scarcity scenario has undoubtedly changed people's perception and awareness about 'source limits' and economic realities of water supply made available by the government and public utilities. Many analysts argue that because water is increasingly scarce, it is increasingly valuable -and this value should be made evident by pricing water and allowing markets to establish the 'right' price for it. It has been observed by several researchers and development experts that both quality and quantity is compromised when it comes to providing water to communities in developing countries (Briscoe & Malik, 2006). ...

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Consumer's willingness to pay more for municipal supplied water: a case study

Cited by 62 publications

References 7 publications

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender

Farmers’ Willingness to Pay for Irrigation Water: A Case of Tank Irrigation Systems in South India

Water Pricing, Affordability and Public Choice: An Economic Assessment from a Large Indian Metropolis

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