Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

Lyroni, Chara; Spais, George

doi:10.1057/s41270-024-00342-x

J Market Anal

2024

DOI: 10.1057/s41270-024-00342-x

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Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

Chara Lyroni,

George Spais

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Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms

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References 78 publications

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