Consumer-based chain restaurant brand equity, brand reputation, and brand trust

Han, Sung H.; Nguyen, Bang; Lee, Timothy Jeonglyeol

doi:10.1016/j.ijhm.2015.06.010

Cited by 155 publications

(119 citation statements)

References 88 publications

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“…Baldauf, Cravens and Binder [53], and Kang [13] stated that from the perspective of consumers, distribution channels, participants, and enterprises, brand equity ensures higher revenues and margins compared to non-branded products, and is an aggregate that provides stronger, sustainable, and differentiated advantages compared to competitors. Brand equity has a desirable marketing effect (e.g., high loyalty, market share or revenue) that occurs because a product or service has a brand [8,54]. Table 1 presents a summary of studies of the definition of brand equity to assist in our understanding of the trends over time in the concept of brand equity among academics.…”

Section: Brand Equitymentioning

confidence: 99%

“…Brand equity can exert a significant influence on re-purchase (revisit) intention [3,34,53,54]. Aaker [1] (p. 15) describes brand equity as "a set of brand assets and liabilities linked to a brand, its name, and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm's customers".…”

Section: Factors Affecting Brand Equity In a Tourism Destinationmentioning

confidence: 99%

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Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

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In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the Chinese living in Southeast Asia. The survey was conducted in popular sightseeing spots, four and five-star hotels in the Seoul Metropolitan Area, and the Incheon International Airport. The respondents were selected randomly, with effort expended to avoid any potential bias in the composition of the sample. Out of a total of 385 distributed questionnaires, 350 (China 191, Hong Kong 71, Taiwan 68, others 20) were selected as valid and finally used in the analysis. The results of this study suggest that price and word of mouth have beneficial effects on perceived quality, publicity, and brand awareness, and advertisement has beneficial effects on brand image. We also found that brand awareness and perceived quality have impacts on brand image, and brand image is related to brand loyalty. This is a pioneering study on the relationships between influencing factors, destination brand equity and its elements, and brand loyalty, with respect to Seoul, South Korea, as a tourism destination for tourists from China.

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Section: Brand Equitymentioning

confidence: 99%

Section: Factors Affecting Brand Equity In a Tourism Destinationmentioning

confidence: 99%

Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

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“…Despite there are some confounding thoughts on the role of corporate reputation in the consumer behavior models (i.e., whether it is antecedents or consequences), a majority of studies confirm that corporate reputation is an outcome of corporate marketing activities [3,4]. In the context of hospitality industry, the corporate reputation is also understood as the consequences of customers' perceptions and attitudes [5]. The literature suggests salient antecedents on the corporate reputation such as corporate social responsibility (CSR), corporate ability (CA), customer satisfaction (CS), and customer trust (CT).…”

Section: Introductionmentioning

confidence: 99%

Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

Kim

2017

Sustainability

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Abstract:In this study, we developed a theoretical framework in which corporate social responsibility, corporate ability, customer trust and satisfaction, and corporate reputation by considering the influence of transparency as a moderator. The proposed hypotheses were empirically tested using data collected from 487 U.S. consumers via structural equation modeling. The results indicated that perceived corporate social responsibility and corporate ability significantly affected overall customer satisfaction and trust. In turn, customer trust and satisfaction have positive effects on perceptions about corporate reputation. Lastly, this study found that transparency as a significant moderator. This research will contribute to the development of a robust and comprehensive theoretical model that integrates existing frameworks and concepts within the hotel industry.

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“…Han et al (2015) also saw the positive effect of brand association on brand reputation. These researchers all support H12 in which BS is positively associated with BL (H12=0.42).…”

Section: Brand Association (Bs) and Brand Loyalty (Bl)mentioning

confidence: 91%

Antecedents of Thai Select restaurant brand loyalty in the United Kingdom

Sornsaruht¹,

Sawmong²

2017

BEH

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Abstract:This study examined the determinants of Thai Select restaurant brand loyalty which included restaurant brand image, staff service quality, perceived quality, brand awareness, and brand association on brand loyalty. Of the estimated 1,600 Thai restaurants within the United Kingdom, only 57 have been certified as having the authenticity and quality of Thai Select, which functions as a global branding effort for Thai restaurants by the Thai government. LISREL 9.1 was used to conduct a confirmatory factor analysis, and structural equation modelling to test the 12 hypothesized interrelationships affecting overall brand loyalty. Questionnaires were administered to 550 patrons at 13 London metropolitan restaurants. Results showed that the latent variables staff service quality, brand awareness, restaurant brand image, brand awareness, and perceived quality had a total value of 0.88, 0.54, 0.47, 0.42, and 0.26, respectively. Specifically, dining patrons felt that the most important aspect of staff service quality was that the staff could communicate effectively, were knowledgeable about the food they served, and could deliver the food on time. JEL Classifications: M31, M37

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Consumer-based chain restaurant brand equity, brand reputation, and brand trust

Cited by 155 publications

References 88 publications

Brand Equity of a Tourist Destination

Brand Equity of a Tourist Destination

Antecedents of Corporate Reputation in the Hotel Industry: The Moderating Role of Transparency

Antecedents of Thai Select restaurant brand loyalty in the United Kingdom

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