The objective of the study is to analyze integrated coastal zone management in mainland Ecuador and the Galapagos Islands, and to discuss its challenges and opportunities in the face of constant changes in tourism and economic realities. The methodology used is based on the analysis of ten key elements to analyze national coastal management: policies, regulations, institutions, strategies, instruments, information, education, resources, managers, and participation. The main results indicate that Ecuador received support in terms of training and international financing for ICZM, but this has not been sufficient to guarantee correct management, due to a high discontinuity in economic and administrative political factors. All this has harmed the development of tourism and the dynamization of the economy in coastal areas. It is advisable to apply new policies where gastronomic and cultural aspects are strengthened.