Conceptualization and Survey Instrument Development for Over-the-Top Platforms’ Usability
Aycan Pekpazar,
Muhammed Cagri Coskun,
Cigdem Altin Gumussoy
Abstract:OTT (over-the-top) streaming is a subscription-based video service model that delivers video-on-demand content, films, and series directly to end-users over the Internet, bypassing the need for traditional satellite receiver systems. The most popular OTT service providers include Netflix, Hulu, Amazon Prime, and Disney+. During the COVID-19 pandemic, the viewership rates and subscriber numbers for OTT platforms rapidly increased. Like various other products and systems, usability problems can substantially imp… Show more
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