Conceptual Design Scheme for Virtual Characters

Brunetti, Gino; Servidio, Rocco

doi:10.1007/978-3-642-11743-5_11

Cited by 1 publication

(1 citation statement)

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“…The virtual reconstructions of the destinations overcome this problem by offering a detailed and interactive image of them. These applications might improve the human "feeling of presence", due to their integration of virtual agents which assures a more realistic representation of the environments (Gutiérrez et al, 2008;Brunetti and Servidio, 2010). This technique allows virtual reconstructions of archaeological parks and findings which can be easily promoted in a global perspective (Fritz et al, 2005;Pantano and Naccarato, 2010).…”

Section: Theoretical Background 21 Advanced Technologies For Tourismmentioning

confidence: 99%

An exploratory study of the role of pervasive environments for promotion of tourism destinations

Pantano

Servidio

2011

Journal of Hospitality and Tourism Technology

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Purpose -The aim of this research is to investigate how virtual reality, with emphasis on pervasive environments, might affect tourism choice of a destination, in order to exploit it as a marketing tool to promote tourism destination in a global perspective. In particular, the paper analyzes the case of Calabrian territory (Southern Italy), due to the high archaeological value, heritage of the ancient Magna Graecia culture (VIII cent. B.D.-I cent. A.D.). Despite this heritage, Calabria has been not fully exploited its resources in a tourism perspective. Design/methodology/approach -The research methodology is based on a qualitative approach, focused on a questionnaire promoted along with tourists. In particular, the authors asked them to explore the pervasive environments which reproduce some Calabrian scenarios, and answer some specific questions related to the experience. The interviews have been processed with the MaxQDA software for the content analysis. Findings -Two aspects of the results emerge from a theoretical standpoint: the role of pervasive environments for improving tourism contents communication; and the influence of pervasive environments on the tourists' destination choice. Furthermore, the use of pervasive environments is efficient especially for the territories with a high archaeological value. Originality/value -The increasing competition among territories forces the tourism industry to develop new strategies for enhancing competitive advantages. This paper studies how pervasive environments might have an impact on the promotion of tourism destinations, which have not been yet fully appraised by the current literature.

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Section: Theoretical Background 21 Advanced Technologies For Tourismmentioning

confidence: 99%