The Museo Lítico Pukara (Pukara Lithic Museum) is an archaeological site museum in the small highland town of Pucará in the northwestern Lake Titicaca Basin of Peru. Recently, an ethnographic sala (exhibition space) was developed and installed within the museum that focuses on local craft production and its role within the agro‐pastoral economy, regional exchange systems, and other household‐level and community activities. The sala is the culmination of a decade‐long effort by national and foreign archaeologists, anthropologists from the regional university and their students, the Peruvian Ministry of Culture, and the townspeople of Pucará. This article presents a brief history of the museum, describes the development of the sala project, and frames the process and results of this project as they relate to discussions of community, collaboration, and value at the intersections of archaeology and ethnography. [collaborative archaeology, community, archaeological site museums, Latin America, Peru]