volume 7, issue 2, P131-149 2012
DOI: 10.1177/1746847712438133
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Abstract: The relationship between the cinematic image and the industrial commodity was the subject of many product placement studies during the 20th century. This article argues that the contemporary computer automation of perspective and rendering has had far-reaching consequences for the relationship between cinematic image and manufactured object. The emergence of Renaissance perspective structured a new relationship between the image and the object, both of which were rationalised under the visually representable s…

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