Complementing the Dominant Social Paradigm with Sustainability

Gollnhofer, Johanna Franziska; Schouten, John W.

doi:10.1177/0276146717696892

Cited by 35 publications

(49 citation statements)

References 49 publications

(61 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, three contextual conditions influence these motivations: field cohesion, issue salience, and individual concern – that vary considerably across organizations and individuals. Thus, we see some, but not widespread, initiatives by corporations to constructively engage with stakeholders and utilize institutional entrepreneurship in developing sustainability solutions (Gollnhofer and Schouten 2017; Menon and Menon 1997; Nair and Ndubisi 2011; Polonsky 1995; Shultz 2017).…”

Section: Enterprise Role In Sustainable Development – Why It Mattersmentioning

confidence: 99%

Sustainable Marketing: Market-Driving, Not Market-Driven

Sheth

Parvatiyar

2020

Journal of Macromarketing

135

View full text Add to dashboard Cite

Sustainability has emerged as a critical macromarketing perspective over the last five decades. Starting with the early concerns in the 1960s about the world’s finite resources that would limit economic growth, sustainability thinking has expanded to encompass societal issues and ecological and environmental considerations in economic and governance activities. Governments and businesses need to act in tandem to address myriad world problems associated with climate change, pollution, environmental degradation, depleting resources, and the socio-economic disparities that characterize persistent world hunger and poverty. A vital aspect of this challenge is to stop or reverse unsustainable production and consumption that have hitherto been pursued as part of market-driven business activity. Marketing, through its market-driven consumption-oriented practices, may have knowingly or unknowingly promoted these unsustainable production-consumption practices. Therefore, it needs to change its orientation from merely being responsive to consumer and market needs into a more responsible approach that drives markets for sustainable products and services and builds sustainable societies. In this paper, we review how sustainable marketing considerations have grown but not to the extent of becoming the driver of markets and business practices that meet sustainability goals. To this end, we present a framework for driving sustainable consumption through corporate marketing strategy and relevant government interventions. We highlight four strategies of corporate marketing and four types of government intervention for sustainable marketing.

show abstract

Section: Enterprise Role In Sustainable Development – Why It Mattersmentioning

confidence: 99%

Sustainable Marketing: Market-Driving, Not Market-Driven

Sheth

Parvatiyar

2020

Journal of Macromarketing

135

View full text Add to dashboard Cite

show abstract

“…A particular supply chain may not constitute a market as such, but it may represent an alternative arrangement operating within a more formal market structure. Alternative economies may exhibit historical continuities with a traditional, and non-market exchange system employed by indigenous communities, or may emerge in response to anti-market or anti-consumption sentiments (Gollnhofer and Schouten 2017). The present study seeks to extend the arguments presented by Gollnhofer and Schouten (2017) through a field study of an "alternative market arrangement" and its attributes.…”

Section: Objective Of the Studymentioning

confidence: 96%

The overlap spaces of alternative economy and subaltern businesses: a study of emigrant peddlers

Sarkar

Kundu

2018

Economic Structures

View full text Add to dashboard Cite

The economic crisis of December 2001 in Argentina, and the subsequent hegemonic behaviour by the industrialists of factories gave birth to a movement by unemployed workers to build an alternative economic network through the creation of "productive projects" like bakeries, brick factories, popular education, and child care (Dinerstein 2003). Daya and Authar (2012) integrated the narratives of 12 women members of the Heiveld, a rooibos (herbal tea) producer cooperative in the Northern Cape Province of South Africa, to discern that human development is central to alternative economies.

show abstract

“…This involves using existing business, technological or social systems for activist causes (Walsh 2020). Gollnhofer and Schouten (2017) argue consumer activists can push sustainability into these systems to generate alternative markets, e.g. food sharing.…”

Section: The Underlying Rationale For Our Big Ideamentioning

confidence: 99%

Critiquing a Utopian Idea of Sustainable Consumption: A Post-Capitalism Perspective

Dermody

Koenig‐Lewis

Zhao

et al. 2021

Journal of Macromarketing

View full text Add to dashboard Cite

This paper proposes and critiques the idea of a post-capitalism sustainable consumption utopia to improve the ecological and human wellbeing of the planet. Such a notion can stimulate new imaginative thinking on a future sustainable world not dominated by neoliberalism. It can also strengthen SDG-12: responsible consumption and production. To do so, it examines the influence of pro-environmental self-identity, market-based barriers, and knowledge barriers on sustainable consumption buying, product lifetime extension, and environmental activism. Survey data was collected via online panels in Sweden (n=504) and the USA (n=1,017). Richly varied and complex findings emerge supporting the merit of this utopian idea. In particular, the importance of pro-environmental self-identity. This study illustrates how the post-capitalism notions of radical incrementalism and people power can initiate change using the civic, political, and environmental activism in sustainable consumption behaviours. Emerging implications for the viability of SDG-12 are also considered. This work offers rich opportunities for further research.

show abstract

Complementing the Dominant Social Paradigm with Sustainability

Cited by 35 publications

References 49 publications

Sustainable Marketing: Market-Driving, Not Market-Driven

Sustainable Marketing: Market-Driving, Not Market-Driven

The overlap spaces of alternative economy and subaltern businesses: a study of emigrant peddlers

Critiquing a Utopian Idea of Sustainable Consumption: A Post-Capitalism Perspective

Contact Info

Product

Resources

About