Abstract:With digital media becoming an important position in mass communication, information is shared and spread to those who use this media. Twitter in digital media is one of the most popular social media platforms that has come up with the combination of social network sites and blogs, with millions of members and the ability to share and spread information quickly. Sharing of information via electronic word of mouth (e-WOM) is one of the important issues that attract the attention of marketers. In this respect, t… Show more
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