Comparative analysis of sustainable development indicators at E.U. and Romanian level

Deselnicu, Dana Corina; Alexandrescu, Beatrice Alexandra

doi:10.24264/icams-2020.iv.5

Cited by 1 publication

(1 citation statement)

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“…According to them, one of the government’s roles is to provide guiding principles to consumers that can affect their buying attitudes based on the health and safety values of green products. In addition, the government’s policies regarding the environment positively impact consumers’ attitudes toward green products [ 44 , 77 ] the government’s support and institutional trust play an important role in consumer behavior toward green products.…”

Section: Resultsmentioning

confidence: 99%

Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review

Barbu

Catană

Deselnicu

et al. 2022

IJERPH

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In the last few decades, humans have consumed more resources than in all of previous history. Hence, we are living in times in which the topic of environmental protection is a global concern. The paper aims to conduct a systematic literature review on consumer behavior, as well as identifying the main factors that interfere with consumer behavior toward green products. A total of 37 studies were found and systematized using inclusion and exclusion criteria. The papers were selected only if they featured research on consumer perceptions of green products. Using this search strategy, a literature analysis was performed based on papers extracted from Web of Science, Emerald Insights, Springer Link, and Science Direct. As a result, various factors that influence consumer behavior toward green products were identified, such as social norms, natural environmental orientation, the company’s perceived green image, green product characteristics, perceived risks and inconvenience of buying green products, perceived benefits of buying green products, institutional trust, sociodemographic characteristics, and consumer confidence. Even though completing a systematic literature review is not something new in academic research, the novelty of this paper is found in its theme: consumer behavior toward green products. Although the analyzed articles highlight quite varied reasons, the articles emphasize that the green products should take into account the needs, expectations, and perceptions of customers.

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Section: Resultsmentioning

confidence: 99%