2016
DOI: 10.24840/2183-0606_004.003_0006
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Company Value Creation through Effective Innovation Process Management

Abstract: Company value creation is considered a significant metric to measure corporate success. One possible method is the launch of innovative products that potentially attract new customers and capture a reasonable market share. This discussion highlights examples wherein heightening innovation activities through incremental increases in Research and Development spending, the number of innovative products in the sales funnel, as well as those innovative products in the marketplace impact company value. Yet, another … Show more

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Cited by 13 publications
(9 citation statements)
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“…Owing to the simplicity of the model, all developed ideas will be implemented at some point and none will be discarded. This is not in line with the common Stage Gate Process for innovation (Špa cek and Vacík, 2016), where ideas undergo scrutiny before they are pursued any further. In the model, however, for reasons of simplicity, we assume that the more ideas which are developed lead to a higher probability that a higher number of them are good, new and useful and will be implemented.…”
Section: Simulation Modelmentioning
confidence: 75%
“…Owing to the simplicity of the model, all developed ideas will be implemented at some point and none will be discarded. This is not in line with the common Stage Gate Process for innovation (Špa cek and Vacík, 2016), where ideas undergo scrutiny before they are pursued any further. In the model, however, for reasons of simplicity, we assume that the more ideas which are developed lead to a higher probability that a higher number of them are good, new and useful and will be implemented.…”
Section: Simulation Modelmentioning
confidence: 75%
“…It is also important to note that investment in R&D may not have an immediate practical effect. R&D effort is necessarily an activity with a high level of uncertainty, in which the return on investment is assumed to be difficult to predict (Spacek and Vacik, 2016). However, the accumulated knowledge is an asset of the company which, if well managed, can become a competitive advantage.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The companies which are listed on the Stock Exchange can use the correlation between relative investments into innovation (e.g. investment expenditure to sales) and share price increase (Špaček & Vacík, 2016). Many metrics can be applied for innovation performance.…”
Section: Current Approaches To Innovation Measurementmentioning
confidence: 99%