volume 63, issue 6/7, P505-518 2014
DOI: 10.1108/lr-04-2014-0038
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Barbara Sen

Abstract: AbstractPurpose This paper presents a model of the complexity in public libraries based on a case study of Cumbria Libraries, a public library service in the North West of England. The model illustrates the complexity of the library as a societal organization with multiple stakeholder perspectives. The model is based on community orientation as a form of market orientation, in combination with other multiple strategic orientations that combine to add value for stakeholders within the community. Research desig…

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