Communities Detection for Advertising by Futuristic Greedy Method with Clustering Approach

Abstract

Community detection in social networks is one of the advertising methods in electronic marketing. One of the approaches to find communities in large social networks is to use greedy methods, because these methods perform very fast. Greedy methods are generally designed based on local decisions; thus, inappropriate local decisions may result in an improper global solution. The use of a greedy improved index with a futuristic approach can, to some extent, prevent inappropriate local choices. Our proposed method determines the influential nodes in the social network based on the followers and following and new futuristic greedy index. It classifies the nodes based on the influential nodes by the density-based clustering algorithm with a new distance function. The proposed method can improve clustering precision to detect communities by the futuristic greedy approach. We implemented the proposed algorithm with the map-reduce technique in the Hadoop structure. Experimental results in datasets show that the average of the rand index of clusters was accomplished by 99.32% in the proposed method. In addition, these results illustrate that there is a reduction in execution time by the proposed algorithm.